Professor Scott McCabe

Professor Scott McCabe

Department of Marketing
Professor of Marketing

Contact details

University House
University of Birmingham
B15 2TT

Scott McCabe is Chair in Marketing at Birmingham Business School. He received his PhD from the University of Derby in 2001, which focused on how visitors to the Peak District National Park constructed their motivations and behaviours through accounts of their experiences. 

He has become an internationally renowned scholar in tourism studies through his subsequent research career. His main interests are in the effects of supported holiday opportunities for bottom of the pyramid consumers. His research conducted with a range of UK charities on the needs for and wellbeing outcomes of a simple break away from home for severely disadvantaged families was submitted as an impact case for the REF 2014. He is also interested in emotions in consumer experiences, responsible and ethical tourism, the role of marketing in promoting greater sustainability in the travel and tourism industry and in socio-linguistics as a methodology.    

He is currently the co-editor in Chief of the Annals of Tourism Research and serves on the editorial board of Tourism Management.



Google Scholar


PhD 2001   

MA Leisure and Tourism Studies, 1993 University of North London 

HND Leisure Studies, 1991 University of Salford

Doctoral research

PhD title
Worlds of Reason: the praxis of accounting for ‘day visitor’ behaviour in the Peak National Park. A qualitative investigation. 

Other activities

VP for the International Sociological Association, Research Committee 50 on International Tourism (ends July 2023) 

Co-Chair of the Academy of Marketing SIG on Tourism Marketing (From March 2023 +) 

Elected fellow of the International Academy for the Study of Tourism (2019+)


Recent publications


Jafari, J & McCabe, S 2024, 'Emergence: Annals and the evolving research and publishing landscape in tourism', Annals of Tourism Research, vol. 104, 103720.

Czernek-Marszałek, K & McCabe, S 2024, 'Sampling in qualitative interview research: criteria, considerations and guidelines for success', Annals of Tourism Research.

McCabe, S 2024, 'Theory in tourism', Annals of Tourism Research, vol. 104, 103721.

Cisneros-Martínez, JD, McCabe, S & Fernández-Morales, A 2023, 'Assessing the contribution of different markets in combatting destination seasonality: The case of Benidorm, Spain', Journal of Destination Marketing and Management, vol. 29, 100802.

Melis, G, McCabe, S, Atzeni, M & Del Chiappa, G 2023, 'Collaboration and Learning Processes in Value Co-Creation: A Destination Perspective', Journal of Travel Research, vol. 62, no. 3, pp. 699–716.

Bianchi, RV, McCabe, S, Cisneros-Martínez, JD & Andrés Domínguez-Gómez, J 2023, 'Contested discourses in social tourism: A relational political economy perspective', Annals of Tourism Research, vol. 102, 103640.

Jiang, Q & McCabe, S 2023, 'Exploring fundamental motives of tourists visiting dark tourism sites', Asia Pacific Journal of Tourism Research, vol. 28, no. 6, pp. 610-624.

Li, C, Ji, M, McCabe, S & Bi, J-W 2023, 'Fantasy curiosity: a new theoretical perspective to understand anime pilgrimage', Current Issues in Tourism.

Zhang, CX, Fong, L & McCabe, S 2029, 'Intergroup Identity Conflict in Tourism: The Voice of the Tourist', Journal of Travel Research.

Fernández-Morales, A, McCabe, S & Cisneros-Martínez, JD 2023, 'Is Social Tourism a Vector for Destination Resilience to External Shocks? Evidence From Spain', Journal of Travel Research, pp. 1-20.

Johnson, AG, Rickly, JM & McCabe, S 2023, 'Suppliers' perceptions on engaging in smart destinations: Evidence from Ljubljana', Tourism Management Perspectives, vol. 47, 101125.

Li, C, Lv, X & Scott, M 2023, 'Understanding the dynamics of destination loyalty: a longitudinal investigation into the drivers of revisit intentions', Current Issues in Tourism, vol. 26, no. 2, pp. 323-340.

Duignan, MB, Everett, S & McCabe, S 2022, 'Events as catalysts for communal resistance to overtourism', Annals of Tourism Research, vol. 96, 103438.

Dolnicar, S & McCabe, S 2022, 'Solidarity tourism how can tourism help the Ukraine and other war-torn countries?', Annals of Tourism Research, vol. 94, 103386.


Malone, S & McCabe, S 2023, Emotion, action and tourists' ethically motivated self-identity enactment behaviours. in M Carrigan, V Wells & K Papadas (eds), Research Handbook on Ethical Consumption: Contemporary Research in Responsible and Sustainable Consumer Behaviour. Edward Elgar Publishing Ltd., pp. 33-50.

View all publications in research portal