Recent publications
Book
Kerrigan, F & Preece, C (eds) 2022, Marketing the Arts: Breaking Boundaries. 2nd edn, Routledge, London. https://doi.org/10.4324/9781003021766
Article
Whiteman, J & Kerrigan, F 2024, 'Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande', Journal of Marketing Management. https://doi.org/10.1080/0267257X.2024.2383237
Hede, A-M, Kerrigan, F & Thyne, M 2022, 'Re-thinking brand extension theory: parents, siblings and off-spring or landlords and tenants?', Marketing Theory. https://doi.org/10.1177/14705931221116404
Doherty, AM, Kerrigan, F & Belk, RW 2020, 'Guest editorial', European Journal of Marketing, vol. 54, no. 11, pp. 2645-2649. https://doi.org/10.1108/EJM-11-2020-977
Chapter
Frig, MM, Polsa, P & Kerrigan, F 2024, Shifting towards a more sustainable fashion future. in A Joy (ed.), Sustainability in Art, Fashion and Wine: Critical Perspectives. De Gruyter, pp. 175-190. https://doi.org/10.1515/9783110783933-009
Kerrigan, F 2024, The need for responsible film marketing. in M Saren, LM Hassan, M McGowan, NC Smith, E Surman & R Varman (eds), Responsible Marketing for Well-being and Society: A Research Companion. 1st edn, Routledge Research Companions in Business and Economics, Routledge, pp. 311-334. https://doi.org/10.4324/9781003390671-21
Kerrigan, F & Preece, C 2022, Introduction. in F Kerrigan & C Preece (eds), Marketing the Arts: Breaking Boundaries. 2nd edn, Routledge, London, pp. 1-11. https://doi.org/10.4324/9781003021766-1
Stolley, K, Kerrigan, F & Yalkin, C 2021, Branded entertainment: a critical review. in P McDonald (ed.), The Routledge Companion to Media Industries. 1st edn, Routledge Media and Cultural Studies Companions, Routledge, pp. 372-381. https://doi.org/10.4324/9780429275340-37
Kerrigan, F, Luong, EN & Shannon, R 2020, Entrepreneurship and marketing in the film industry. in Handbook of Entrepreneurship and Marketing. Edward Elgar Publishing Ltd., pp. 305-319. https://doi.org/10.4337/9781785364570.00031
Abstract
Stolley, K, Kerrigan, F, Moraes, C & Pepe, P 2024, 'The ethics of persuasion in contemporary entertainment industries', 10th International Symposium on Marketing Ethics and Corporate Social Responsibility, Galway, Ireland, 14/04/24 - 16/04/24.
Conference contribution
Stolley, K, Kerrigan, F & Moraes, C 2024, Branded Entertainment: A Return to the Hidden Persuaders? in Consumer Culture Theory Conference Proceedings. San Diego, CA, pp. 1, Consumer Culture Theory 2024, San Diego, United States, 11/07/24.
Moraes, C, Kerrigan, F & McCann, R 2020, Consumer Ethical Judgement of Threat Appeals: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 389-390, 22nd AMS World Marketing Congress, Edinburgh, United Kingdom, 9/07/19. https://doi.org/10.1007/978-3-030-42545-6_127
Editorial
Chatzidakis, A, Kerrigan, F & Varman, R 2023, 'Academic integrity, quality scholarship, and critical perspectives cannot be suppressed', Marketing Theory, vol. 23, no. 4, pp. 557-560. https://doi.org/10.1177/14705931231199557
Doherty, AM, Kerrigan, F & O'Malley, L 2023, 'Guest editorial: Reframing marketing priorities', European Journal of Marketing, vol. 57, no. 10, pp. 2649-2652. https://doi.org/10.1108/EJM-10-2023-989
Kerrigan, F, O’Malley, L & Docherty, AM 2023, 'Marketing priorities, technology and the future', Journal of Marketing Management, vol. 39, no. 17-18, pp. 1673-1676. https://doi.org/10.1080/0267257X.2023.2289273
View all publications in research portal