Value-based care and the pursuit of the quadruple aim: The fast pace transformation of health and healthcare in the Middle East.

Thursday 20 October 2022 (14:30-15:30)

Martin Bell


In the latest of the HSMC at 50 Seminars, Managing Director of Education and Consultancy at GSD Healthcare, Verdiana Morando, looks at the changing healthcare landscape of the Middle East.

Internationally, healthcare systems are going through transformational processes led by the flagship of value-based care and the quadruple aim. The pandemic has dramatically accelerated these changes, highlighting the importance of population health and universal coverage to overcome inequalities and the capabilities gap between technology and health workforce to meet these objectives. The extraordinary transformation of emerging and wealth economies of the Middle East shows a unique experience of fast pace growth on large scale. This webinar will show these experiences from a comparative perspective of health policymaking and management challenges.

About the Speaker:

Verdiana MorandoVerdiana Morando is Managing Director of Education and Consultancy at GSD Healthcare, Dubai (UAE), International office of San Donato Hospital Group; and adjunct Professor in Healthcare Management at both Gulf Medical University and Vita Salute San Raffaele University. She has more than fifteen years of experience in healthcare management and health policymaking. She holds a Ph.D. in Business Administration from Manchester Business School, and an MSC in

During her career, she has worked at Bocconi Business School; at the Lombardy Region Institute for Research and Statistics for the strategy unit of health policy analysis, and at ISTUD Foundation Business School (health practice). She joined several international research programs, with NIHR (National Institute for Health Research), the European Health Observatory on Healthcare System and Policy, and the WHO office for Healthcare System Governance. She is a member of several different international management academies and the author of articles in peer-reviewed journals. Commissioning Health Services and health policy from Birmingham University (Health Service Management Centre).


Throughout 2022, we are celebrating the 50th anniversary of the Health Services Management Centre at the University of Birmingham. This is 50 years of being one of the UK’s foremost centres for research and evaluation, teaching and professional development for health and social care organisations. 50 years of being a “critical friend” of the healthcare community and striving to bridge the gap between research and practice.