Kelly Daniel (née Singh)

Kelly Singh

Health Services Management Centre
Evaluation Fellow

Contact details

School of Social Policy, HSMC
Park House
University of Birmingham
B15 2RT, United Kingdom

Kelly is an Evaluation Fellow at the Health Services Management Centre and a member of the BRACE Rapid Evaluation Centre. Kelly has over ten years’ experience of undertaking and managing applied health services research and evaluation projects across the charitable and public sectors. Kelly has considerable knowledge of healthcare systems and her main interests are around person-centred care, cancer services, management of long-term conditions, primary care and patient and service user experience and involvement. Prior to joining HSMC, Kelly worked at the research and evaluation consultancy ICF, and Ernst and Young.


  • MSc Health Care Policy and Management (Distinction), University of Birmingham, 2022

  • PRINCE 2 Project Management Foundation and Practitioner certification, 2016
  • BA: Social and Political Sciences, University of Cambridge (Jesus College), 2010


Prior to joining HSMC in June 2018, Kelly was a Senior Consultant at ICF (an independent research and evaluation consultancy) for five years, working in a team specialising in health services evaluation. At ICF, Kelly managed and worked on healthcare evaluations for a range of clients including Macmillan Cancer Support, Age UK, British Heart Foundation, NHS England, Cancer Research UK, The Health Foundation, CCGs and the Welsh Government.

Kelly has worked across the complete lifecycle of healthcare evaluations from contributing to bid writing, project design, undertaking fieldwork, to producing outputs and dissemination. Kelly is particularly experienced in qualitative research methods and has worked across a wide range of areas including long-term conditions; person-centred care; integrated care; service user involvement in the NHS; system redesign; and cancer services. Kelly also has an interest in rapid evaluation methodology.


Recent projects have included:


Recent publications


Ellins, J, Hocking, L, Al-Haboubi, M, Newbould, J, Fenton, S-J, Daniel, K, Stockwell, S, Leach, B, Sidhu, M, Bousfield, J, McKenna, G, Saunders, K, O'Neil, S & Mays, N 2023, 'Early evaluation of the Children and Young People's Mental Health Trailblazer programme: a rapid mixed-methods study', Health and Social Care Delivery Research, vol. 11, no. 8, pp. 1-137.,

Ellins, J, Hocking, L, Al-Haboubi, M, Newbould, J, Fenton, S-J, Daniel, K, Stockwell, S, Leach, B, Sidhu, M, Bousfield, J, McKenna, G, Saunders, C, O’Neill, S & Mays, N 2023, 'Implementing mental health support teams in schools and colleges: the perspectives of programme implementers and service providers', Journal of Mental Health.

Daniel, K, Bousfield, J, Hocking, L, Jackson, L & Taylor, B 2023, 'Women's Health Hubs: A rapid mixed-methods evaluation', Health and Social Care Delivery Research.

Vindrola-Padros, C, Singh, K, Sidhu, M, Georghiou, T, Sherlaw-Johnson, C, Tomini, SM, Inada-Kim, M, Kirkham, K, Streetly, A, Cohen, N & Fulop, NJ 2021, 'Remote home monitoring (virtual wards) for confirmed or suspected COVID-19 patients: a rapid systematic review', EClinicalMedicine, vol. 37, 100965.

Vindrola-Padros, C, Sidhu, M, Georghiou, T, Sherlaw-Johnson, C, Daniel, K, Tomini , S, Ellins, J, Morris , S & Fulop , N 2021, 'The implementation of remote home monitoring models during the COVID-19 pandemic in England', EClinicalMedicine, vol. 34, 100799.

Commissioned report

Daniel, K, Hocking, L, Bousfield, J & Taylor, B 2022, Early evaluation of Women’s Health Hubs: Interim Summary Report. University of Birmingham. <>

Ellins, J, Singh, K, Al-Haboubi, M, Newbould, J, Hocking, L, Bousfield, J, McKenna, G, Fenton, S-J & Mays, N 2021, Early evaluation of the Children and Young People’s Mental Health Trailblazer programme: Interim report. <>

Allen, K, Brown, H, Singh, K, Krelle, H, Bennett, A, Gray, R & Beck, H 2018, Advancing care, advancing years: improving cancer treatment and care for an ageing population. Cancer Research UK. <>

Brown, H, Ellins, J, Kearney, J, Singh, K, Jackson, O, Krelle, H & Snelling, I 2014, Measuring up? The health of NHS cancer services. Cancer Research UK. <>

View all publications in research portal