Dr Endrit Kromidha

Department of Management
Associate Professor in Entrepreneurship and Innovation
Director of the Birmingham MBA in Singapore
Head of the Entrepreneurship, Leadership and Innovation Group and Cluster (ELIC)

Contact details

Telephone: +44 (0) 121 414 8983
Email: e.kromidha@bham.ac.uk

View my research portal

Address: Birmingham Business School
The Lodge Building
University of Birmingham
Edgbaston, Birmingham
B15 2TT

Dr Endrit Kromidha is an Associate Professor in Entrepreneurship and Innovation. His research interests relate to digital platforms for entrepreneurship, project management, collaborative innovation and new forms of access to finance. Endrit has published in a number of journals including International Small Business Journal, Journal of Travel Research, Journal of Business Research, Entrepreneurship and Regional Development, Government Information Quarterly and Journal of Management Inquiry. He has received grants from prestigious institutions such as the British Council or the Open Society Foundation.

Endrit has successfully led to completion, examined and is currently supervising more than 10 PhD students. He welcomes research collaborations on innovation talent in the sharing economy, decentralised and autonomous entrepreneurship opportunities, creativity in the metaverse space and responsible data entrepreneurship. In addition, Endrit has extensive experience leading MBA and Entrepreneurship programmes in the UK, Singapore and Hong Kong. He has won teaching commendation and awards for his innovative approaches of using digital simulations for immersive and better learning experiences.

Endrit is the Vice-President for Policy and Practice at the Institute for Small Business and Entrepreneurship, a certified Project Management Professional (PMP) by the Project Management Institute and a Fellow of Advance Higher Education Academy in the UK. He is also an entrepreneur with industry experience in banking and finance, project management, tourism and e-business.

Qualifications

PhD in Management, University of London, UK (2013)

Project Management Professional (PMP), Project Management Institute, USA (2011)

MSc in European Economic Studies, University of Tirana (Albania) and University of Bamberg, Germany (2007, joint programme)

BA in Business Administration, University of Lincoln, UK (2005) BA International Business, Budapest Business School, Hungary (2005)

Teaching

Currently: MBA – Entrepreneurship and Innovation

Previously

Year in the Industry Academic Lead

MBA – Entrepreneurship and Innovation

UG – International Entrepreneurship

UG – Management, Organisations and Entrepreneurship

Postgraduate supervision

Ms Mihaela Ursuleac researching for her PhD on institutional forces in the context of family firms at University of Birmingham.

Mr Yichen Xi researching for his PhD on the opportunities of blockchain technologies in the public sector at University of Birmingham.

Ms Jieya Lyu researching for her PhD on the human capital of returnee entrepreneurs at Royal Holloway University of London.

Mr Narayan Bhattarai researching for his PhD on digital migrants in professional services at Royal Holloway University of London.

Research

Research interests

Endrit's research interests are related to digital platforms for entrepreneurship and collaborative innovation. He has experience with qualitative and quantitative research methods to study social and economic capital exchanges in the context of the sharing economy, e-government, e-learning and information and communication technologies for development.

Publications

Recent publications

Article

Stoeber, T, Hammerschmidt, J, Lundervold, A, Kromidha, E, Kanbach, DK & Kraus, S 2026, 'AI strategy under institutional pressure: strategic conformity and decision-making in large language models', Journal of Business Research, vol. 212, 116227. https://doi.org/10.1016/j.jbusres.2026.116227

Yang, S, Kromidha, E & Robson, PJA 2026, 'Team entrepreneurial passion and learning: A social cognitive theory perspective on collective emotions and behaviors', Journal of Small Business Management. https://doi.org/10.1080/00472778.2026.2648078

Khalilzadeh, J, Kromidha, E & Taheri, B 2025, 'Anatomy of a CSR discourse system: Entrepreneurship and tourism domains: Entrepreneurship and tourism domains', Tourism Management, vol. 110, 105195. https://doi.org/10.1016/j.tourman.2025.105195

Kromidha, E, Eckhardt, GM, Bardhi, F & Imami, D 2025, 'Collaborative market formation in transition economies', European Journal of Marketing, vol. 59, no. 5, pp. 1167-1194. https://doi.org/10.1108/EJM-04-2023-0304

Taheri, B, Kromidha, E, Prayag, G & Gannon, M 2025, 'Do ethics, locavorism, and engagement stimulate memorable wine tourism and hospitality experiences? A moral identity perspective', International Journal of Hospitality Management, vol. 131, 104323. https://doi.org/10.1016/j.ijhm.2025.104323

Lyu, J, Kromidha, E & Robson, PJA 2025, 'Internationalisation as a human capital adaptation journey: The case of returnee entrepreneurs in China', International Small Business Journal: Researching Entrepreneurship, vol. 43, no. 7, pp. 735-761. https://doi.org/10.1177/02662426251339156

Kromidha, E, Hosany, S, Deesilatham, S & Cottam, E 2025, 'Profiling self-employed women in the wellness tourism industry: through the lens of entrepreneurial orientation and psychological empowerment', Journal of Sustainable Tourism. https://doi.org/10.1080/09669582.2025.2593416

Kromidha, E & Bachtiar, NK 2024, 'Developing entrepreneurial resilience from uncertainty as usual: a learning theory approach on readiness, response and opportunity', International Journal of Entrepreneurial Behaviour and Research. https://doi.org/10.1108/IJEBR-11-2022-1025

Kromidha, E, Altinay, L & Arici, HE 2024, 'The influence of politics on the governance of an entrepreneurial ecosystem in a developing country: a generative institutional discourse approach', Entrepreneurship and Regional Development. https://doi.org/10.1080/08985626.2024.2327050

Kromidha, E, Gannon, M & Taheri, B 2023, 'A profile-based approach to understanding social exchange: authentic tour-guiding in the sharing economy', Journal of Travel Research, vol. 62, no. 2, pp. 324-344. https://doi.org/10.1177/00472875211062616

Kromidha, E, Yadav, N & Vigneswara Ilavarasan, P 2023, 'Digital microfinance crowdfunding for disconnected women entrepreneurs in India', International Journal of Entrepreneurship and Small Business, vol. 50, no. 4, pp. 459-481. https://doi.org/10.1504/IJESB.2023.134687

Kromidha, E 2023, 'Identity mediation strategies for digital inclusion in entrepreneurial finance', International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2023.102658

Conference contribution

Jesus, V, Kromidha, E, Padalkar, K, Dhorajiwala, A & Xi, Y 2026, DMiNority Report: On Monitoring Cyber-Crime Innovation in Dark Net Markets. in 2025 IEEE International Symposium on Systems Engineering (ISSE): Symposium Proceedings. IEEE International Symposium on Systems Engineering, Institute of Electrical and Electronics Engineers (IEEE), 11th IEEE International Symposium on Systems Engineering, Paris, France, 28/10/25. https://doi.org/10.1109/ISSE65546.2025.11369990

Kromidha, E & Davison, RM 2024, Generative AI-Augmented Decision-Making for Business Information Systems. in RM Davison & D Kreps (eds), Human Choice and Computers: 16th IFIP International Conference on Human Choice and Computers, HCC 2024, Phuket, Thailand, September 8–10, 2024, Proceedings. 1 edn, IFIP Advances in Information and Communication Technology, vol. 719, Springer, pp. 46-55, 16th IFIP International Conference on Human Choice and Computers, HCC 2024, Phuket, Thailand, 8/09/24. https://doi.org/10.1007/978-3-031-67535-5_5

Editorial

Kromidha, E, Taheri, B, Kraus, S & Malodia, S 2025, 'The metaverse as an opportunity for entrepreneurship and innovation', International Journal of Entrepreneurship and Innovation, vol. 26, no. 1, pp. 3-11. https://doi.org/10.1177/14657503251314627

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