Dr Jennifer TyreeHageman

Dr Jennifer TyreeHageman

Department of Management
Lecturer in Responsible Business

Contact details

Birmingham Business School
University House
University of Birmingham
B15 2TY

Jennifer is a Lecturer in Responsible Business and an Associate of the Centre for Responsible Business. Her research focuses on sustainability issues, particularly around consumption, innovation, and climate action, grounded in a personal and scholarly dedication to fair and equitable sustainable development. Jennifer’s research includes bottom-up sustainability governance mechanisms, sustainability transitions at the nexus of consumption and production, and responsible entrepreneurship.


PhD in Sociology, 2018

MA in Sociology, 2009

BA in Comparative Sociology, 2004


Jennifer joined the Department of Management at the University of Birmingham in July 2021. She holds a Ph.D. in Sociology from the University of California, Davis. Her thesis explored how consumers co-create value in a market for a sustainable product, focusing particularly on how consumers resolve the challenges of market coordination and exchange.

Before joining the Department of Management as a Lecturer in Responsible Business, Jennifer worked as a researcher at the University of California, Davis, where she focused on responsible business challenges, including gender equality, labour health and safety, sustainable energy, and climate action. In 2019, Jennifer joined the Lloyds Banking Group Centre for Responsible Business and the University of Birmingham working on a Proctor & Gamble funded project exploring urban sustainable consumption in developed markets. Other recent projects include an ESRC funded study exploring scenario thinking in localizing the UN Global Goals. Jennifer’s current research focuses on sustainable consumption, circularity in bottom of the pyramid markets, and climate change related public health risks.

Jennifer’s teaching currently centres around responsible business; and the related themes of business ethics, sustainability transitions, and governance. She is currently collaborating with the Centre for Responsible Business to create research-led teaching and learning resources to promote responsible business education.


Jennifer’s teaching is focused on Responsible Business, which she delivers at both an undergraduate and postgraduate level:

  • Responsible Business: Theory and Practice (UG)
  • Principles of Responsible Business (PG)



O Bonsu, N., J. TyreeHageman, and J. Kele. (2020) “Scenario Thinking in Localising the Global Goals: Pathways to Sustainable Futures.” Sustainability, 12(23), 9797. Available at https://doi.org/10.3390/su12239797.

Kurani, K.S., N. Caperello, J. TyreeHageman, and J. Davies. (2018). “Symbolism, Signs, and Accounts of Electric Vehicles in California. Energy Research & Social Science, 46(11), 345-355.

TyreeHageman, J., K.S. Kurani, N. Caperello. (2014). "What Does Community and Social Media Use Look Like Among Early PEV Drivers? Exploring How Drivers Build an Online Resource Through Community Relations and Social Media Tools." Transportation Research Part D,33: 125-134.

TyreeHageman, J. (2013). "From Silicon Valley to Wall Street: Following the Rise of an Entrepreneurial Ethos.” Berkeley Journal of Sociology,57:74-113.

Caperello, N., K. S. Kurani, J. TyreeHageman. (2013). "Do you Mind if I Plug-in My Car? How Etiquette Shapes PEV Drivers' Vehicle Charging Behavior. Transportation Research Part A,54:155-163.

Axsen, J., J. TyreeHageman, and A. Lentz. (2012) “Lifestyle practices and pro-environmental technology.” Ecological Economics,82: 64-74.

Other Outputs

Thomson, I., P. Tuck, C. Channuntapipat, R. Charnock, N. O’Bonsu, and J. TyreeHageman. (2021). “Net Zero Accounting for a Net Zero UK”. https://www.birmingham.ac.uk/documents/college-social-sciences/business/research/responsible-business/net-zero-accounting-for-a-net-zero-uk-report-final.pdf

Kurani, K. S., N. Caperello, and J. TyreeHageman. (2018). “NCST Research Report: Are We Hardwiring Gender Differences into the Market for Plug-in Electric Vehicles?” Institute of Transport Studies, University of California, Davis. https://ncst.ucdavis.edu/project/are-we-hardwiring-gender-differences-plug-electric-vehicle-market

View all publications in research portal