This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to particularly explore the theory, principles and practice of marketing in the context of a global market environment and the challenges of marketing across countries and cultures.
This programme is accredited by The Chartered Institute of Marketing (CIM) and count towards fifty percent of the CIM Professional Diploma in Marketing.
‘For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.’
The 12 month masters degree programme begins at the end of September. Initially you will spend time developing your understanding of core principles, theory and practice in marketing management, marketing research and marketing strategy and planning. Case studies will explore the particular applications of concepts in an international marketing context. You will also take a compulsory module exploring the principles, theory and practice of international marketing strategy, including approaches to international market selection, entry mode, and planning the marketing mix globally and/or locally. You will also study a compulsory module on Cross-Cultural Communication to help appreciate the challenges and strategies for effective communication when managing in an international context.
Beyond the core modules, the programme offers a wide choice of elective modules. You will be able to specialise in the areas of marketing that you feel will best prepare you for your chosen career path. We offer an exciting elective which explores the challenges of international marketing decisions in practice, using an innovative computer-based simulation in association with a USA-based company.
Why study this course
We are a department of international researchers and teachers who pride ourselves on our wide reaching, rigorous and meaningful research. We have won a range of research grants from bodies such as ESRC and the British Academy as well as working closely with business organisations both regionally and nationally. We are actively involved with our discipline through our professional membership, editorships of leading journals and engagement with industry and the media.We also run four outstanding MSc Marketing programmes which attract students from more than thirty countries.
You will be taught by staff from one of the largest groups of Marketing faculty in the UK, including academics who are internationally recognised.
Our complement of academics and marketing practitioners offer extensive experience and expertise in areas such as brand marketing, advertising, services marketing, e-marketing, retailing, international marketing, consumer behaviour, business to business marketing, marketing ethics, innovation and strategy.
By the end of this 12-month programme, you will have acquired a high standard of knowledge in the principles, theoretical concepts and practice of international marketing. You will study core modules such as Marketing Management, Marketing Research, International Marketing Context, Cross-Cultural Communication, International Marketing Strategy in addition to a range of specialist electives. We will help you further develop a range of personal skills which will be of great value for an international marketing career - including skills in cross-cultural communication, managing research projects, presentations, critiquing literature, problem-solving and team work. You will also undertake a substantial research dissertation on an international marketing topic of your choice.
The Research Dissertation
During the year you will undertake a major independent research dissertation, which must be related to an international marketing issue. Academic members of the Marketing Group will suggest topics consistent with their ongoing research, or you can choose a topic that is directly related to your chosen career path.
Late September: MSc International Marketing Induction programme (one week)
October - December:
January (one week): Exams for Semester 1 subjects
January – April:
Elective Modules*: Choose 2 or 3**:
May – June: Exams for Semester 2 subjects
July – September: International Marketing Research Dissertation
*Please note that the range of electives available may change each year
**Depending on whether you choose 10 or 20 credit modules
Fees and funding
£9,630 (UK/EU), £16,525 (overseas). Please check with the School for the latest fees information.
Learn more about fees and funding
Business School Scholarships may be available, see the postgraduate scholarships page for further details.
International students can often gain funding through overseas research scholarships, Commonwealth scholarships or their home government. Find out more about International Scholarships.
For further information contact the School directly or studenthelp.bham.ac.uk.
At least an upper second-class degree or postgraduate diploma from a UK university or equivalent.
We accept a range of qualifications from different countries – learn more about international entry requirements
English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.
Please note that TOEFL IBT will only be accepted for applicants who do not require a Tier 4 visa to study with us.
How to apply
When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the How to apply pages