The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy and planning) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing.
For this programme, you do not need previous formal education in marketing. The programme is recognised by the ESRC for research training and is accredited by The Chartered Institute of Marketing (CIM) and count towards fifty percent of the CIM Professional Diploma in Marketing.
For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes.
The 12-month full-time programme begins at the end of September. The first nine months are spent developing knowledge through six or seven taught modules, comprising four compulsory modules and two/three specialist modules chosen from a list of options designed to give you flexibility.
A 24 month MSc Marketing programme is also available where students first take a nine month general business qualification, Graduate Diploma in Business Administration (GDBA) if they do not meet the 12 month course requirements. If a satisfactory performance on this GDBA is achieved students can then progress to the 12-month MSc Marketing programme.
Why study this course
We are a department of international researchers and teachers who pride ourselves on our wide reaching, rigorous and meaningful research. We have won a range of research grants from bodies such as ESRC and the British Academy as well as working closely with business organisations both regionally and nationally. We are actively involved with our discipline through our professional membership, editorships of leading journals and engagement with industry and the media.We also run four outstanding MSc Marketing programmes which attract students from more than thirty countries.
You will be taught by staff from one of the largest groups of Marketing faculty in the UK, including academics who are internationally recognised.
Our complement of academics and marketing practitioners offer extensive experience and expertise in areas such as brand marketing, advertising, services marketing, e-marketing, retailing, international marketing, consumer behaviour, business to business marketing, marketing ethics, innovation and strategy.
The Research Dissertation
You'll be required to undertake a major independent investigation on a marketing topic of your choice.
You will initially complete a research proposal prior to undertaking the main research, and workshops are organised to guide you through the requirements of a dissertation. You will then work under the guidance of a supervisor from the Marketing Group to carry out the research and submit your dissertation.
Late September: MSc Marketing Induction programme (one week)
October - December:
January (one week): Exams for Semester 1 subjects
January – April:
Elective Modules*: Choose 2 or 4**:
May – June: Exams for Semester 2 subjects
July – September:
Exams for Semester 2 subjects
*Please note that the range of electives available may change each year
**Depending on whether you choose 10 or 20 credit modules
Fees and funding
At least an upper second-class degree or postgraduate diploma from a UK university or equivalent. For those not qualified for direct entry to the one-year MSc programmes, a preliminary year may be available (see MSc programmes – flexible route).
We accept a range of qualifications from different countries – learn more about international entry requirements
English language scores of 7.0 IELTS (no less than 6.5 in any band), 95 TOEFL (with no less than 22 in any band), or 67 (in all skills) Pearson Academic Test of English are required.
How to apply
When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the How to apply pages