Business Management with Communications BSc

Summary

This undergraduate programme addresses the public relations and media requirements of today’s people-orientated business. Based on our successful BSc Business Management, the programme combines a broad-based business degree with a specialist public relations and media element. It will provide you with a unique set of skills and a distinct advantage in the graduate market.

Key facts

UCAS code: N190

Duration: 3 years

Start date: September 2013 (Check to see if this course is receiving applications for September 2012)

Places available: 110 (The number of places is for the whole of the BSc Business Management suite)

Applications in 2011: 1530

Entry requirements

Number of A levels required: 3

Typical offer: AAB

Required subjects and grades: GCSE Mathematics at grade B if not offered at AS or A2 level; GCSE English at grade B if not offered at AS or A2 level.

General Studies: not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2

Additional information:

Other qualifications are considered – learn more about entry requirements

International students:

International Baccalaureate Diploma: 35–36 points

Standard English language requirements apply 
Learn more about international entry requirements

Contact details

Admissions Tutor: Dr Paulina Ramirez
Tel: +44 (0)121 414 2929
Email: ugadmissions-business@bham.ac.uk

How to apply

Apply through UCAS at www.ucas.com  
Learn more about applying

Fees and funding

Standard fees apply
Learn more about fees and funding

Scholarships
Learn more about our scholarships and awards

Programme overview

The BSc Business Management equips you with the expertise needed to understand business and management on both a national and global scale. It is structured to reflect the changing world of business.

Students have been able to study for an undergraduate degree in business at Birmingham since 1902. While this degree has always sought to change with the business environment, it maintains the philosophy that future leaders of industry need a sound and broad-based education.

First year

This year lays the foundation for the study of business. It introduces the key themes of: management; marketing; economics; finance; law; purchasing; and analytical techniques and IT for business. The year complements, but does not duplicate, the content of the Business Studies A level. In the Analytical Techniques for Business and IT module you will be streamed according to your qualifications in Mathematics and Statistics.

Second and third years

In these years you begin to have some choice within the themed structure of the programme. The modules offered will change from time to time, as they are developed to reflect the ever-changing world of business. This ensures that your undergraduate business management degree remains sufficiently generalist to give you a wide choice of career options on graduation.

Career opportunities

Our business degrees have long been recognised by major employers across all sectors of the economy. Our students find employment in areas as diverse as retail management, financial services, accountancy, motor manufacturing, management consultancy and pharmaceuticals; some become self employed. The latest graduate destination information shows that six months after graduation the vast majority of our graduates are employed, whilst others are undertaking further training. Some of our students have also gone on to set up their own businesses after graduation.

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Course Structure

Employers are increasingly looking for business and management graduates with public relations skills and media awareness ("soft skills"). The BSc Business Management with Communications (Public Relations) programme addresses the management, public relations and media requirements of today’s people-orientated business.

First Year

In your first year, you obtain the foundations for the study of business and management and are introduced to the key areas of Management, Marketing, Economics, Analytical Techniques and IT for Business, Law, Finance and Public Relations and Media Skills. The year complements, but does not duplicate, the content of the Business Studies A level. In Analytical Techniques & IT for Business you will be streamed according to your qualifications in Mathematics and Statistics.

Core modules

  • General Principles of English Law
  • Introduction to Business Economics
  • Principles of Marketing
  • Personal Skills
  • Understanding Organisations
  • Introduction to Financial Reporting
  • Introduction to Media, Culture and Society
  • Key Message Delivery and the Media

Optional modules - choose from:

  • Analytical Techniques for Business and IT A
  • Analytical Techniques for Business and IT B
  • Analytical Techniques for Business and IT C

Second Year

In second and final years you begin to have some choice within the themed structure of the programme; including modules in marketing, public relations and event management. The modules offered will change from time to time, as they are developed to reflect the ever-changing world of business. In the final year there is the opportunity to undertake a placement with a local public relations firm or media institution, where you can practice the communications skills increasingly necessary for a career as a business and management professional.

Core modules

  • Internal and External Communications
  • Project and Event Management
  • Public Relations
  • Business Accounting
  • Managerial Finance
  • Fundamentals and Leadership
  • Research Skills

Optional modules - choose from:

  • Consumer Behaviour
  • Market Research
  • International and Business to Business Marketing
  • Services and Relationship Marketing
  • Critical Organisation Theory
  • Human Resource Management
  • Intermediate Business Economics
  • Business Law
  • Urban and Regional Economy
  • Regenerating Urban Communities
  • Understanding Neighbourhood Poverty
  • Managing European Cities and Regions

Third Year

Core modules

  • Year Abroad (for BSc International Business with Communications ONLY)
  • Media Placement
  • Dissertation

Optional modules - choose from:

  • Service Learning for Business Students
  • Economics of Labour Markets
  • Advanced Business Economics
  • Russian Economy: From Plan to Market
  • Marketing Ethics
  • Business to Business Marketing
  • Strategic Management
  • Entrepreneurship
  • International Business Management
  • International Human Resource Management
  • Special Topics in Finance
  • Marketing Communications
  • Advertising
  • Employee Relations
  • Brand Marketing
  • eMarketing
  • Regional Development, Policy and Governance in the EU
  • Contemporary Issues in Urban Development and Planning