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This exciting new programme aims to develop the intellectual, analytical and perceptual skills of students by providing them with a breadth of knowledge in Marketing, together with the transferable skills that are necessary to be job ready. Students will also learn how to conduct strategic marketing in new and challenging contexts.
The BSc Business Management with Marketing programme will enable students to establish a strong foundation in the area of business with an emphasis on Marketing in years two and three.
In particular this programme was developed with industry input and, as such, places great importance on students acquiring the necessary knowledge and skills to succeed in the world of marketing. Students enrolled in the programme will be required to undertake modules in:
- Principles of Marketing
- Marketing Management
- Consumer Behaviour
- Marketing Research
- Services and Relationship Marketing
- Marketing Analytics.
Each of these is attuned to the necessary skills of the modern day marketer. In addition to these modules, students may specialise in other key areas of marketing to suit their interests.
Students on this programme will benefit from Birmingham Business School’s strong links with practitioners from large and small marketing firms such as Unilever, Beiersdorf, Big Cat, UBAglu and Cogent Elliott.
The underlying philosophy of the programme is that students study all aspects of Business Management and develop a speciality in Marketing to equip them with contemporary marketing knowledge enabling them to perform the various roles of marketing practitioners. Thus, the with Marketing programme will offer the opportunity to specialise in a popular subject area whilst simultaneously learning about a broader subject area.
This year lays the foundation for the study of business. It introduces the key themes of: management; marketing; entrepreneurship; economics; finance; law; purchasing; accounting; analytical techniques; and more generally, IT for business.
The year complements but does not duplicate the content of the Business Studies A level. In the Analytical Techniques for Business module you will be streamed according to your qualifications in Mathematics and Statistics.
Second and third years
In these years you have the ability to build your degree depending on your interests and career aspirations. We are constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that your degree remains sufficiently generalist to give you a wide choice of career options on graduation.
In the final year, students undertake a Marketing Research Project as part of their course. In addition, the Business Management with Marketing degree is accredited with the Chartered Institute of Marketing’s (CIM’s) Graduate Gateway, providing further opportunity for students to participate in a professional marketing qualification alongside their degree programme.
CIM Graduate Gateway
We are delighted to announce that Birmingham Business School’s BSc Business Management with Marketing programme has been awarded with CIM’s Graduate Gateway.
CIM have recently approved our new marketing degree for Graduate Gateway status. This means that while you study for your marketing degree with us, you gain exemptions towards the Level 4 Professional Certificate in Marketing. You then need to take two CIM modules during, or within three years of completing, your degree to complete your certificate.
You will have student membership of the CIM at no extra cost throughout your studies, providing opportunities to attend conferences and events for marketers across the UK and providing marketing career guidance and library resources for professional markers. Being a member of the CIM allows for continued professional development (CPD) when you commence employment as a marketer and will make you a very marketable graduate on the job market.
If you would like to learn more about CIM’s Graduate Gateway or more general information about the BSc Business Management with Marketing programme please contact our Undergraduate Admissions team on +44 (0)121 414 2929 or via email at email@example.com.