Business Management with Marketing BSc

The BSc Business Management with Marketing programme enables students to establish a strong foundation in the area of business with an emphasis on Marketing through years two and three.

This programme aims to develop the intellectual, analytical and communication skills of students by providing them with a breadth of knowledge in Marketing together with the transferable skills that are necessary to be job ready, and also to carry out strategic marketing in new and challenging contexts.

Course fact file

UCAS code: N202

Duration: 3 years

Places Available: 267 (The number of places for the whole of the BSc Business Management suite)

Typical Offer: AAB (More detailed entry requirements and the international qualifications accepted can be found in the course details)

Start date: September 2015

Contact

Admissions Tutor:   Dr Pamela Robinson
Tel: +44 (0)121 414 2929
Email: ugadmissions-business@bham.ac.uk

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Details

Quick links: Why study this course | Modules | Fees and Funding |
Entry RequirementsHow to apply

This exciting new programme aims to develop the intellectual, analytical and perceptual skills of students by providing them with a breadth of knowledge in Marketing, together with the transferable skills that are necessary to be job ready, and also to carry out strategic marketing in new and challenging contexts.

The BSc Business Management with Marketing programme will enable students to establish a strong foundation in the area of business with an emphasis on Marketing through years two and three.


Joseph Mortimer discusses his time studying the BSc Business Management programme.

In particular this programme was developed with industry input and - as such - places great importance on students acquiring the necessary knowledge and skills to succeed in the world of marketing. Students enrolled in the programme will be required to undertake modules in:

 

  • Principles of Marketing
  • Marketing Management
  • Consumer Behaviour
  • Marketing Research
  • Services and Relationship Marketing
  • Marketing Analytics.

 

Each of these is attuned to the necessary skills of the modern day marketer. In addition to these modules, students may specialise in other key areas of marketing to suit their interests.

Further to this, students’ on this programme will benefit from Birmingham Business School’s strong links with practitioners from large and small marketing firms such as Unilever, Beiersdorf, Big Cat, UBAglu and Cogent Elliott.

The underlying philosophy of the programme therefore is that students study all aspects of Business Management and develop a speciality in Marketing to equip them with contemporary marketing knowledge to enable them to perform the various roles of marketing practitioners.

This programme will offer the opportunity to specialise in a popular subject area whilst simultaneously learning about a broader subject area.

Birmingham Business School

First year

This year lays the foundation for the study of business. It introduces the key themes of: management; marketing; economics; finance; law; purchasing; and analytical techniques and IT for business.

The year complements but does not duplicate the content of the Business Studies A level. In the Analytical Techniques for Business and IT module you will be streamed according to your qualifications in Mathematics and Statistics.

Second and third years

In these years you have the ability to build your degree depending on your interests and career aspirations. We’re constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that your degree remains sufficiently generalist to give you a wide choice of career options on graduation.

professional-development-module

If you want to take advantage of a unique opportunity to be supported with a work placement opportunity as part of your final year, this course includes the opportunity to undertake a 'Professional Development' module as part of your optional module choices

Modules

First Year


Core modules

Second Year


Core modules

Optional modules - choose from:

  • 10 credits - International Marketing
  • 10 credits - Entrepreneurial Marketing
  • 10 credits - Fundamentals of Leadership
  • 10 credits - Critical Organization Theory
  • 10 credits - Managing in B2B Markets: Negotiation and Conflict
  • 10 credits - Human Resource Management
  • 10 credits - Project Management
  • 10 credits - Event Management
  • 10 credits - Strategy and Finance
  • 10 credits - Operations Management
  • 10 credits - Competitiveness in the Global Economy
  • 20 credits - Law for Accountancy and Business
  • 20 credits - Intermediate Business Economics and the Macroeconomy
  • 10 credits - Models of Business

Third year


Core modules
  • 20 credits - Marketing Consultancy Project
  • 10 credits - Marketing Analytics
  • 10 credits - Strategic Marketing

Optional modules - choose from:

Fees and funding

Standard fees apply.
Learn more about fees and funding.

Home/EU students

Undergraduate Home/EU student fees 2015-16
Fee Band Full-time Part-time
Undergraduate (registered during or after 2012-13 AY) £9,000 £4,500
Undergraduate (registered before 2012-13 AY) £3,465 £1,725

Overseas students entering in 2015-16

Overseas students entering in 2015-16
Fee Band (Undergraduate) Full-time
Band D (Classroom) £13,195
Birmingham Foundation Academy £13,500

Scholarships

At Birmingham we ensure that fears about finance do not constrain prospective students from considering university and that excellence is rewarded.

The University offers a range of additional financial support for students studying at Birmingham in the form of bursaries, grants and scholarships.

Learn more about our scholarships and awards. 

Entry requirements

Number of A levels required: 3

Typical offer: AAB

Required subjects and grades: GCSE Mathematics at grade B if not offered at AS or A2 level; GCSE English at grade B if not offered at AS or A2 level

General Studies: not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2

Additional information:

Other qualifications are considered – learn more about entry requirements

International students:

International Baccalaureate Diploma: 35–36 points

Standard English language requirements apply
Learn more about international entry requirements

Depending on your chosen course of study, you may also be interested in the Birmingham Foundation Academy, a specially structured programme for international students whose qualifications are not accepted for direct entry to UK universities. Further details can be found on the foundation academy web pages.

How to apply

Apply through the UCAS website using code N202.

The below video is a step-by-step guide on applying through the UCAS process.

UCAS (Universities and Colleges Admissions Service) is a UK organisation responsible for managing applications to university and college.

View further advice on 'How to apply for undergraduate courses', including advice for UK, EU and overseas applicants.

Key Information Set (KIS)

Key Information Sets (KIS) are comparable sets of information about full- or part-time undergraduate courses and are designed to meet the information needs of prospective students.

All KIS information has been published on the Unistats website and can also be accessed via the small advert, or ‘widget’, below. On the Unistats website you are able to compare all the KIS data for each course with data for other courses.

The development of Key Information Sets (KIS) formed part of HEFCE’s work to enhance the information that is available about higher education. They give you access to reliable and comparable information in order to help you make informed decisions about what and where to study.

The KIS contains information which prospective students have identified as useful, such as student satisfaction, graduate outcomes, learning and teaching activities, assessment methods, tuition fees and student finance, accommodation and professional accreditation.

Learning and teaching

As a Birmingham student you are part of an academic elite and will learn from world-leading experts. At Birmingham we advocate an enquiry based learning approach, from the outset you will be encouraged to become an independent and self-motivated learner, qualities that are highly sought after by employers. We want you to be challenged and will encourage you to think for yourself.

How will I be taught?

lectureDuring your time at the Business School you will experience teaching through a mixture of lectures and tutorials. Small-group tutorials/personal tutorials run alongside our lectures, addressing any individual problems you may have and allowing you to consolidate lecture material, as well as test your understanding through problem-solving exercises.

Self study is an essential part of the programme and requires self motivation and enthusiasm for your subject and allows you to pursue your own lines of enquiry and become an independent thinker.

Contact hours

As well as time with your lecturers and personal tutor, academic and professional services staff (like our dedicated Careers Network team) will be available to offer individual and group support throughout your time here at Birmingham.

Learning Settings

Your learning will take place in a range of different settings, from scheduled teaching in lectures and small group tutorials, to self-study and peer group learning (for example preparing and delivering presentations with your classmates).

You’ll find academic and professional staff involved in the delivery of your BSc Business Management degree here at Birmingham located in University House. Set in landscaped gardens this multi-million pound home to Birmingham Business School is equipped with the latest facilities and technology to ensure your studies are inspired by their surroundings, with lectures and teaching taking place in a variety of versatile lecture theatres and breakout rooms.


Click and drag in the image above to take a virtual tour of our lecture theatre .

Support

To begin with you may find this way of working challenging, but rest assured that we’ll enable you to make this transition. You will have access to a comprehensive support system that will assist and encourage you, including personal tutors and welfare tutors who can help with both academic and welfare issues, and a formal transition review during your first year to check on your progress and offer you help for any particular areas where you need support.

Our Academic Skills Centre also offers you support with your learning. The centre is a place where you can develop your mathematical, academic writing and general academic skills. It is the centre’s aim to help you to become a more effective and independent learner through the use of a range of high-quality and appropriate learning support services. These range from drop-in sessions with support with mathematics and statistics based problems provided by experienced mathematicians, to workshops on a range of topics including note talking, reading, writing and presentation skills.

Virtual and enquiry based learning

Virtual Learning Environment (VLE) is an excellent tool for supporting our academic courses, allowing you to share thoughts on assignments with other students via the discussion group facilities, and even submit your work electronically.

Enquiry Based Learning (EBL) is a group activity which requires you to work in a team, with a variety of assessment methods; in either a group or individually, by written reports and sometimes as a presentation. Based on techniques used in research-led organisations like the University of Birmingham, EBL gives you a research-orientated approach to a problem and helps you to gain essential skills that are highly valued by employers.

Assessment methods

We constantly talk to existing students and BSc Business Management alumni to ensure the right balance of assessment tools and techniques are available.

Studying at degree-level is likely to be very different from your previous experience of learning and teaching. You will be expected to think, discuss and engage critically with the subject and find things out for yourself. We will enable you to make this transition to a new style of learning, and the way that you are assessed during your studies will help you develop the essential skills you need to make a success of your time at Birmingham.

You’ll be assessed in a variety of ways, and these may be different with each module that you take. You will be assessed through coursework which may take the form of essays, group and individual presentations and formal exams.

During your first year you will undergo a formal ‘transition’ review to see how you are getting on and if there are particular areas where you need support. This is in addition to the personal tutor who is based in your school or department and can help with any academic issues you encounter.

At the beginning of each module, you’ll be given information on how and when you’ll be assessed for that particular programme of study. You’ll receive feedback on each assessment within four weeks, so that you can learn from and build on what you have done. You’ll be given feedback on any exams that you take; if you should fail an exam we will ensure that particularly detailed feedback is made available to enable you to learn for the future.

Contact

Admissions Tutor:   Dr Pamela Robinson
Tel: +44 (0)121 414 2929
Email: ugadmissions-business@bham.ac.uk

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Visit Birmingham Business School Alumni to view the latest graduate career profiles.

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Get the best out of university life by checking out our Student Survival Guide (PDF).

Links

Employability

Our business degrees have long been recognised by major employers across all sectors of the economy. Our students find employment in areas as diverse as retail management, financial services, accountancy, motor manufacturing, management consultancy and pharmaceuticals; some become self employed.


 James Eder studied BSc Business Management and went on to become Director and Co-Founder of The Beans Group.

Work experience

The BSc Business Management with Marketing degree enables you to undertake unique work experience opportunities to enhance your employability and rise above the competition. Work experience provides an ideal opportunity to gain invaluable skills and knowledge that will help further your career plans. With generous support from Alumni, undergraduate students (excluding those in their final year) can apply for funding to cover their incurred costs whilst they are working:

  • Global Challenge Bursary (apply for one of our sourced opportunities) - up to £9000 available
  • Gateway Bursary -  up to £2000 available
  • International Bursary -  up to £800 available
  • UK professional Bursary -  up to £800 available
  • Research Experience Bursary -  up to £500 available

This funding can help you pay for accommodation costs, travel expenses and living costs.

graduation

Birmingham Business School also works closely with top graduate recruiters, hosting careers fairs, interactive skills sessions, workshops, presentations, specialist skills programmes and events in conjunction with employers such as Deloitte, Accenture, PWC, KPMG, Ernst & Young and many more.

Your Birmingham degree

Your Birmingham degree is evidence of your ability to succeed in a demanding academic environment. Employers target Birmingham students for their drive, diversity, communication and problem-solving skills, their team-working abilities and cultural awareness, and our graduate employment statistics have continued to climb at a rate well above national trends. If you make the most of the wide range of services you will be able to develop your career from the moment you arrive.

Careers Network

Preparation for your career should be one of the first things you think about as you start university. Whether you have a clear idea of where your future aspirations lie or want to consider the broad range of opportunities available once you have a Birmingham degree, our Careers Network can help you achieve your goal.

Our unique careers guidance service is tailored to your academic subject area, offering a specialised team (in each of the five academic colleges) who can give you expert advice. Our team source exclusive work experience opportunities to help you stand out amongst the competition, with mentoring, global internships and placements available to you. Once you have a career in your sights, one-to-one support with CV’s and job applications will help give you the edge. In addition, our employer-endorsed award-winning Personal Skills Award (PSA) recognises your extra-curricular activities, and provides an accredited employability programme designed to improve your career prospects.

careers-long

We also offer voluntary work which complements your studies by helping you gain practical experiences in occupational settings while contributing back to society. This can bring new skills that will be useful throughout your future and can make a positive impact on your learning whilst at university. Volunteering enables you to develop skills such as communication, interpersonal skills, teamwork, self-confidence and self-discipline all of which can be transferred into your studies.

Visit the University of Birmingham Careers pages for further information on how we are 'Investing in your future'.

 

Professional accreditation

Depending on the options you choose, you may be able to gain partial exemption from the examinations of professional bodies such as CIM, CIMA and ACCA. This will depend on the options chosen in your second and final years.

Contact

Admissions Tutor:   Dr Pamela Robinson
Tel: +44 (0)121 414 2929
Email: ugadmissions-business@bham.ac.uk

alumni-career-profile-course-side
Visit Birmingham Business School Alumni to view the latest graduate career profiles.

student-survival-guide
Get the best out of university life by checking out our Student Survival Guide (PDF).

Links