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Launch your career globally with our BSc Business Management with Communications and Year in Industry programme. Your integrated Year in Industry offers the opportunity to apply your classroom learning in real-world business communication settings, gaining practical experience and confidence that will set you apart in the global job market.
Flexible module choices allow you to tailor your studies to your interests and career goals, preparing you for management and communications roles across a wide variety of industries and sectors.
Most targeted university by top graduate employers
High Fliers Report, The Graduate Market 2025
in the UK for Business and Management Studies
Complete University Guide 2026
Crown accredited by the AACSB, AMBA and EQUIS

Discover more about your chosen subject at one of our Open Days or by asking us a question.
You will learn through lectures, small-group classes, teamwork, and presentations, building skills and confidence highly valued by employers.
Communications modules are taught in intensive, small-group workshops while building practical skills and analytical expertise. You’ll combine specialised communications modules with a broad range of Business Management topics for a versatile and future-ready foundation.
In your first year, build a strong foundation with core modules in digital business, marketing, communications, management, finance, and economics.
In your second year, explore multimedia campaign planning, marketing communications, public relations, and reputation management, tailoring your degree to your interests.
In your third year, complete a Communications, Marketing, or PR placement, contributing 12.5% to your degree. A 2:1 in your second year is required. Alternatively, you can switch to the three-year program.
In your final year, deepen your expertise with modules in digital branding, global communications, and Advanced Communications Practice – a pre-final year placement in either Communications or Marketing. Complete a dissertation on your chosen topic and customise your studies with optional modules.
The modules listed for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods.
The optional module information listed for this programme is intended to be indicative, and the availability of optional modules may vary from year to year. Where a module is no longer available, we will let you know as soon as we can and help you to make other choices.
| Core Modules | Credits | Semester |
|---|---|---|
| Introduction to Marketing and Communications | 20 | Semester 1 |
| Organisations, Management and Entrepreneurship | 20 | Semester 1 |
| Accounting, Accountability and Financial Decision-making | 20 | Semester 2 |
| Economics for Business | 20 | Semester 2 |
| Management Education and Learning | 20 | Full Term |
| Quantitative Skills for Business | 20 | Full Term |
| Core Modules | Credits | Semester |
|---|---|---|
| Business Strategy | 20 | Semester 1 |
| Research Methods | 20 | Semester 1 |
| Responsible Business: Theory and Practice | 20 | Semester 1 |
| Public Relations and Reputation Management | 20 | Semester 2 |
Students must choose 1 of the following modules:
| Communications pathway | Credits | Semester |
|---|---|---|
| Event and Festival Management | 20 | Semester 2 |
| Media, Culture and Production | 20 | Semester 2 |
Students should choose 40 credits from the following Semester 2 list.
Students will be able to choose from a mix of general and pathway optional modules. Students cannot more than 1 pathway elective from the same pathway in any given year.
| Optional Modules | Credits | Semester |
|---|---|---|
| Contemporary Capitalism | 20 | Semester 2 |
| Intermediate Business Economics and the Macroeconomy | 20 | Semester 2 |
| Marketing Communications | 20 | Semester 2 |
| Business Analytics pathway | Credits | Semester |
|---|---|---|
| Digital Business Models and Transformation | 20 | Semester 2 |
| Human Resource Management pathway | Credits | Semester |
|---|---|---|
| Human Resource Management | 20 | Semester 2 |
| Operations and Supply Chain pathway | Credits | Semester |
|---|---|---|
| Project Management | 20 | Semester 2 |
The following must be taken:
| Core Module | Credits | Semester |
|---|---|---|
| Year in Industry | 120 | Full Term |
| Core Modules | Credits | Semester |
|---|---|---|
| Content Production and Creativity | 20 | Semester 2 |
| Dissertation | 40 | Full Term |
Students should choose from 1 of 2 professional accreditation routes (CIM or DMI):
| Module Title | Credits | Semester |
|---|---|---|
| Experience Design and Marketing | 20 | Semester 1 |
| Responsible Marketing and Society | 20 | Semester 1 |
Students should choose 40 credits from the Semester’s 1 and 2 options list.
Students will be able to choose from a mix of general and pathway optional modules. Students cannot take more than 1 pathway elective from the same pathway in any given year.
| Optional Modules | Credits | Semester |
|---|---|---|
| Accounting, Decision-Making and Governance | 20 | Semester 1 |
| Business Strategies in Emerging Economies | 20 | Semester 1 |
| Change Management | 20 | Semester 1 |
| Critical Perspectives on Leadership | 20 | Semester 1 |
| Economics of Strategy, Risk and Globalisation | 20 | Semester 1 |
| Globalisation, Innovation and Competitiveness | 20 | Semester 1 |
| International Business | 20 | Semester 1 |
| Britain and the EU | 20 | Semester 2 |
| Business, Employment and Economic Policy | 20 | Semester 2 |
| Crisis Management | 20 | Semester 2 |
| Organisation Studies: Past, Present and Future | 20 | Semester 2 |
| Small Business and Entrepreneurship | 20 | Semester 2 |
| Business Analytics pathway | Credits | Semester |
|---|---|---|
| Predictive Analytics | 20 | Semester 1 |
| Data Management Strategies and Technologies | 20 | Semester 2 |
| Human Resource Management pathway | Credits | Semester |
|---|---|---|
| Employment Relations | 20 | Semester 1 |
| International Human Resource Management | 20 | Semester 2 |
| Operations and Supply Chain pathway | Credits | Semester |
|---|---|---|
| Managing in Business-to-Business Markets | 20 | Semester 1 |
| Supply Chain Innovation | 20 | Semester 2 |
| Marketing pathway | Credits | Semester |
|---|---|---|
| Services and Retail Strategy | 20 | Semester 2 |
To secure a place at Birmingham, you'll need to meet our general entry requirements as well as those specific to your course.
AAB - A Level subjects excluded for entry include: General Studies, Critical Thinking, and Use of Maths.
6,6,5 32 points overall
DDD in Business, Applied Science, or Enterprise and Entrepreneurship
If you are an international student, you will need to demonstrate you have a suitable level of English proficiency, usually through the form of an IELTS or equivalent qualification or a Presessional English course.
If you have a conditional offer for Birmingham where English is a requirement, you can take a Presessional English course as an alternative to retaking IELTS or a similar qualification. We offer on-campus courses all year round starting from September, including additional online courses in the summer term. Teaching takes place in small classes with no more than 18 students to maximise class participation.
Applicants who take the EPQ and meet our offer criteria will be made the typical offer for their programme of choice, plus an alternative offer which will be one grade lower plus a grade A in the EPQ. This offer would apply if you make Birmingham your firm choice.
Applicants who take the Core Maths qualification and meet our offer criteria will be made the typical offer for their programme of choice, plus an alternative offer which will be one grade lower plus a grade A in Core Maths. If you are also taking A-level Maths, you will not be eligible for an alternative offer through studying Core Maths. This offer would apply if you make Birmingham your firm choice.

Stay up-to-date with news and updates from the University of Birmingham including events, our courses and studying with us by registering your details. If you do so, you will be able to use our Offer Calculator.
Students who are eligible and complete a Pathways to Birmingham programme will receive an alternative offer, which is typically two grades below the standard offer.
Our Contextual Offer scheme recognises the potential of students whose personal circumstances may have restricted achievement in school or college. If you are eligible to benefit from the Contextual Offer scheme, you will receive an offer which is one grade lower than the standard offer. You don’t need to apply for this – it will be assessed and applied at the point of application if you’re eligible.
BBB
ABB
The University tuition fee covers the cost of your tuition, examination and graduation, and includes membership of the Guild of Students.
per year for domestic (UK) students for 2026/27
*The University will charge the maximum approved tuition fee per year. If Parliament agrees on an increase in tuition fees, the University will increase fees for each year of study, normally in line with these changes and will communicate any change in the fees to you without delay. The fee for September 2025 entry was £9,535 for UK students. If you are applying for 2026 entry, you will be advised of the annual tuition fee once it is confirmed by the Government.
To help with the cost of studies, undergraduate students from the UK can apply for student finance through the Student Loans Company. The support available is made up of a tuition fee loan and a maintenance loan which helps to cover living costs.
At Birmingham, we believe that financial worries should not be a barrier to accessing higher education. That’s why we offer a range of additional financial support for students through scholarships, bursaries and other awards.

If you're a UK student and starting university in September 2026, find out more about what financial support is available to you.

We want to help you reach your full potential. Explore our wide variety of scholarships available for international students.
Whatever your journey to university looks like, we’re here to support you every step of the way. For all undergraduate courses at Birmingham, you apply online through UCAS. The UCAS website has lots of information and advice around the process.
Application deadline for September 2026 entry. Applications close at 18:00 GMT.
View further information on how to apply for undergraduate courses, including advice for UK and overseas applicants.

Hear more about studying at Birmingham. Chat to one of our friendly students to find out more about your favourite course, our beautiful campus and life in our vibrant and cultural city.
Our BSc Business Management with Communications and Year in Industry graduates are in high demand globally, pursuing careers across sectors such as finance, marketing, consulting, and HR. Many have gone on to work with leading employers including Deloitte, PwC, Meta, Unilever, HSBC, and Disney.
Throughout your studies and beyond, you'll have access to dedicated careers guidance designed for your success in the global marketplace. Our comprehensive service combines specialist business school expertise with university-wide resources, offering tailored workshops, networking events with alumni and leading employers, and personalised one-to-one consultations.
With the support of our renowned Birmingham Business School careers team, and the guidance provided by the Careers Network, you'll be equipped with the skills, opportunities, and confidence to achieve your career aspirations.

We are the most targeted UK university by top graduate employers (High Fliers report, The Graduate Market 2024 & 2025). Our graduate stories highlight the achievements of Birmingham alumni and the way their university experience shaped their journey.
Your experience studying at Birmingham will give you the opportunity to discover new experiences, develop different skills and make friends for life.
Our bustling campus with its beautiful grounds, friendly community, and excellent facilities will quickly make you feel at home. We offer you a huge variety of accommodation options in the UK’s second city, exciting activities to get involved in outside your studies, as well as all the support and advice you need.

Coming to Birmingham to study might be your first time living away from home. In our student accommodation, you can enjoy your independence in safe, welcoming and sociable surroundings.

Our cosmopolitan city has a unique history and so much to see and do. With an ever-changing food and drink scene, a vibrant nightlife and plenty of culture, our city is more than somewhere to study.

Whoever you are and wherever you come from, we are committed to providing the best possible support to our students, both before you start and throughout your time on campus.

Our beautiful campus is the place where our diverse community comes together to learn and socialise. Like a town of its own, it’s just minutes from the hustle and bustle of the UK’s second city.
Explore your options for combining subjects and shape your degree around your interests, whilst developing key skills for the world of work.

Explore our beautiful campus from wherever you are. Get a feel for the wide range of historic and modern spaces and state-of-the-art facilities.