Business Management with Communications BSc


Employers are increasingly looking for business and management graduates with public relations skills and media awareness and this degree programme will provide you with a unique set of skills and a distinct advantage in the graduate market.

Based on our successful BSc Business Management degree, this programme combines a broad-based business degree with a specialist public relations and media element. Your first year provides a solid foundation for you to shape years 2 and 3 to suit your interests and career aspirations.

  • Average graduate salaries of £20,000
  • 90% of our graduates go on to work or undertake further study
  • 85% of our students going on to professional or managerial careers
  • 95%% students believe that they have improved career prospects as a result of this course 


Course fact file

UCAS code: N190

Duration: 3 years

Places Available: 186 (The number of places is for the whole of the BSc Business Management suite)

Applications in 2013: 1613

Typical Offer: AAB (More detailed entry requirements and the international qualifications accepted can be found in the course details)

Start date: September 2014


Admissions Tutor:   Dr Pamela Robinson
Tel: +44 (0)121 414 2929

Visit Birmingham Business School Alumni to view the latest graduate career profiles.

Get the best out of university life by checking out our Student Survival Guide (PDF).



Quick links: Why study this course | Modules | Fees and Funding|
Entry RequirementsHow to apply

BSc Business Management with Communications equips you with the expertise needed to understand business and management on both a national and global scale and is structured to reflect the changing world of business.

This degree has been developed in response to the changing economic, commercial and financial environment as well as developing research in leadership and change management to ensure that is it directly relevant to the needs of industry as well as students. While this degree has always sought to change with the business environment, it maintains the philosophy that future leaders of industry need a sound and broad-based education.

New modules around leadership and change management ensure future employers will recognise that you chose a degree from a premier UK institution that recognised these often overlooked skills. No matter what the sector, public and commercial organisations all require good leaders and this degree is aimed at students looking to take up leadership roles.

Business education since 1902

Birmingham Business SchoolBusiness education was pioneered at Birmingham. As the country’s first Business School, our range of undergraduate degree courses have always been designed to provide both academic excellence and vocational relevance.

Since offering our first undergraduate course in 1902, Birmingham Business School continues to invest significantly in the provision of School and University support teams for all our undergraduate students.

First year

In your first year, you obtain the foundations for the study of business and management and are introduced to the key areas of Management, Marketing, Economics, Analytical Techniques and IT for Business, Law, Finance and Public Relations and Media Skills. The year complements, but does not duplicate, the content of the Business Studies A level. In Analytical Techniques & IT for Business you will be streamed according to your qualifications in Mathematics and Statistics.

Second and third years

In your second and final years you begin to have some choice within the themed structure of the programme; including modules in marketing, public relations and event management. The modules offered will change from time to time, as they are developed to reflect the ever-changing world of business. In the final year there is the opportunity to undertake a placement with a local public relations firm or media institution, where you can practice the communications skills increasingly necessary for a career as a business and management professional.

Why study this course

This course scored highly with our students in the 2014 National Student Survey:

  • The BSc International Business course will appeal to students who are considering a future career in international management
  • Today’s business is increasingly international in scope and there are obvious advantages in combining knowledge of modern business with the experience of another culture
  • Students on our International Business course enjoy above average contact hours with academic staff
  • Graduates enjoy starting salaries of around £22,000 (KiS 2013)
  • 85% of those graduates going into professional or managerial careers (KiS 2013)
  • 85% of our graduates go on to work or undertake further study (KiS 2013)
  • 81% student satisfaction i.e. students satisfied with the overall quality of this course (NSS 2014)
  • 88% of our students felt that they could contact staff whenever they needed to (NSS 2014)
  • 84% of our students felt their communication skills had improved as a result of this course (NSS 2014)
  • Ranking position in Guardian League Tables: Business Management and IB 22/113 Guardian 2015
  • Complete University Guide Rankings 2015: ranked 13th/ 116 (from 17th in 2014 rankings)


First Year

Core modules

Optional modules - choose from:

Second Year

Core modules

Optional modules - choose from:

Third Year

Core modules

  • Year Abroad (for BSc International Business with Communications ONLY)
  • Media Placement
  • Dissertation

Optional modules - choose from:

Fees and funding

Standard fees apply.
Learn more about fees and funding.

Home/EU students

Undergraduate Home/EU student fees 2015-16
Fee Band Full-time Part-time
Undergraduate (registered during or after 2012-13 AY) £9,000 £4,500
Undergraduate (registered before 2012-13 AY) £3,465 £1,725

Overseas students entering in 2015-16

Overseas students entering in 2015-16
Fee Band (Undergraduate) Full-time
Band D (Classroom) £13,195
Birmingham Foundation Academy £13,500


At Birmingham we ensure that fears about finance do not constrain prospective students from considering university and that excellence is rewarded.

The University offers a range of additional financial support for students studying at Birmingham in the form of bursaries, grants and scholarships.

Learn more about our scholarships and awards. 

Entry requirements

Number of A levels required: 3

Typical offer: AAB

Required subjects and grades: GCSE Mathematics at grade B if not offered at AS or A2 level; GCSE English at grade B if not offered at AS or A2 level.

General Studies: not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2

Additional information:

Other qualifications are considered – learn more about entry requirements

International students:

International Baccalaureate Diploma: 35–36 points

Standard English language requirements apply 
Learn more about international entry requirements

Depending on your chosen course of study, you may also be interested in the Birmingham Foundation Academy, a specially structured programme for international students whose qualifications are not accepted for direct entry to UK universities. Further details can be found on the foundation academy web pages.

How to apply

Apply through the UCAS website using code N190.

The below video is a step-by-step guide on applying through the UCAS process.

UCAS (Universities and Colleges Admissions Service) is a UK organisation responsible for managing applications to university and college.

View further advice on 'How to apply for undergraduate courses', including advice for UK, EU and overseas applicants.

Key Information Set (KIS)

Key Information Sets (KIS) are comparable sets of information about full- or part-time undergraduate courses and are designed to meet the information needs of prospective students.

All KIS information has been published on the Unistats website and can also be accessed via the small advert, or ‘widget’, below. On the Unistats website you are able to compare all the KIS data for each course with data for other courses.

The development of Key Information Sets (KIS) formed part of HEFCE’s work to enhance the information that is available about higher education. They give you access to reliable and comparable information in order to help you make informed decisions about what and where to study.

The KIS contains information which prospective students have identified as useful, such as student satisfaction, graduate outcomes, learning and teaching activities, assessment methods, tuition fees and student finance, accommodation and professional accreditation.

Learning and teaching

As a Birmingham student you are part of an academic elite and will learn from world-leading experts. At Birmingham we advocate an enquiry based learning approach, from the outset you will be encouraged to become an independent and self-motivated learner, qualities that are highly sought after by employers. We want you to be challenged and will encourage you to think for yourself.

How will I be taught?

lectureDuring your time at the Business School you will experience teaching through a mixture of lectures and tutorials. Small-group tutorials/personal tutorials run alongside our lectures, addressing any individual problems you may have and allowing you to consolidate lecture material, as well as test your understanding through problem-solving exercises.

Self study is an essential part of the programme and requires self motivation and enthusiasm for your subject and allows you to pursue your own lines of enquiry and become an independent thinker.

Contact hours

As well as time with your lecturers and personal tutor, academic and professional services staff (like our dedicated Careers Network team) will be available to offer individual and group support throughout your time here at Birmingham.

Learning Settings

Your learning will take place in a range of different settings, from scheduled teaching in lectures and small group tutorials, to self-study and peer group learning (for example preparing and delivering presentations with your classmates).

You’ll find academic and professional staff involved in the delivery of your BSc Business Management with Communications degree here at Birmingham located in University House. Set in landscaped gardens this multi-million pound home to Birmingham Business School is equipped with the latest facilities and technology to ensure your studies are inspired by their surroundings, with lectures and teaching taking place in a variety of versatile lecture theatres and breakout rooms.

Click and drag in the image above to take a virtual tour of our lecture theatre .


To begin with you may find this way of working challenging, but rest assured that we’ll enable you to make this transition. You will have access to a comprehensive support system that will assist and encourage you, including personal tutors and welfare tutors who can help with both academic and welfare issues, and a formal transition review during your first year to check on your progress and offer you help for any particular areas where you need support.

Our Academic Skills Centre also offers you support with your learning. The centre is a place where you can develop your mathematical, academic writing and general academic skills. It is the centre’s aim to help you to become a more effective and independent learner through the use of a range of high-quality and appropriate learning support services. These range from drop-in sessions with support with mathematics and statistics based problems provided by experienced mathematicians, to workshops on a range of topics including note talking, reading, writing and presentation skills.

Virtual and enquiry based learning

Virtual Learning Environment (VLE) is an excellent tool for supporting our academic courses, allowing you to share thoughts on assignments with other students via the discussion group facilities, and even submit your work electronically.

Enquiry Based Learning (EBL) is a group activity which requires you to work in a team, with a variety of assessment methods; in either a group or individually, by written reports and sometimes as a presentation. Based on techniques used in research-led organisations like the University of Birmingham, EBL gives you a research-orientated approach to a problem and helps you to gain essential skills that are highly valued by employers.

Assessment methods

Studying at degree-level is likely to be very different from your previous experience of learning and teaching. You will be expected to think, discuss and engage critically with the subject and find things out for yourself. We will enable you to make this transition to a new style of learning, and the way that you are assessed during your studies will help you develop the essential skills you need to make a success of your time at Birmingham.

You’ll be assessed in a variety of ways, and these may be different with each module that you take. You will be assessed through coursework which may take the form of essays, group and individual presentations and formal exams.

During your first year you will undergo a formal ‘transition’ review to see how you are getting on and if there are particular areas where you need support. This is in addition to the personal tutor who is based in your school or department and can help with any academic issues you encounter.

At the beginning of each module, you’ll be given information on how and when you’ll be assessed for that particular programme of study. You’ll receive feedback on each assessment within four weeks, so that you can learn from and build on what you have done. You’ll be given feedback on any exams that you take; if you should fail an exam we will ensure that particularly detailed feedback is made available to enable you to learn for the future.


Admissions Tutor:   Dr Pamela Robinson
Tel: +44 (0)121 414 2929

Visit Birmingham Business School Alumni to view the latest graduate career profiles.

Get the best out of university life by checking out our Student Survival Guide (PDF).



Our business degrees have long been recognised by major employers across all sectors of the economy. Our students find employment in areas as diverse as retail management, financial services, accountancy, motor manufacturing, management consultancy and pharmaceuticals; some become self employed.

The University of Birmingham produces enthusiastic, motivated individuals who are ready to enter the world with us.” Pricewaterhouse Coopers LLP

Work experience

The BSc Business Management with Communications degree enables you to undertake unique work experience opportunities to enhance your employability and rise above the competition. Work experience provides an ideal opportunity to gain invaluable skills and knowledge that will help further your career plans. With generous support from Alumni, undergraduate students (excluding those in their final year) can apply for funding to cover their incurred costs whilst they are working:

  • Global Challenge Bursary (apply for one of our sourced opportunities) - up to £9000 available
  • Gateway Bursary -  up to £2000 available
  • International Bursary -  up to £800 available
  • UK professional Bursary -  up to £800 available
  • Research Experience Bursary -  up to £500 available

This funding can help you pay for accommodation costs, travel expenses and living costs.


Birmingham Business School also works closely with top graduate recruiters, hosting careers fairs, interactive skills sessions, workshops, presentations, specialist skills programmes and events in conjunction with employers such as Deloitte, Accenture, PWC, KPMG, Ernst & Young and many more.

Your Birmingham degree

Your Birmingham degree is evidence of your ability to succeed in a demanding academic environment. Employers target Birmingham students for their drive, diversity, communication and problem-solving skills, their team-working abilities and cultural awareness, and our graduate employment statistics have continued to climb at a rate well above national trends. If you make the most of the wide range of services you will be able to develop your career from the moment you arrive.

Careers Network

Preparation for your career should be one of the first things you think about as you start university. Whether you have a clear idea of where your future aspirations lie or want to consider the broad range of opportunities available once you have a Birmingham degree, our Careers Networkcan help you achieve your goal.

Our unique careers guidance service is tailored to your academic subject area, offering a specialised team (in each of the five academic colleges) who can give you expert advice. Our team source exclusive work experience opportunitiesto help you stand out amongst the competition, with mentoring, global internships and placements available to you. Once you have a career in your sights, one-to-one support with CV’s and job applications will help give you the edge. In addition, our employer-endorsed award-winning Personal Skills Award(PSA) recognises your extra-curricular activities, and provides an accredited employability programme designed to improve your career prospects.


We also offer voluntary work which complements your studies by helping you gain practical experiences in occupational settings while contributing back to society. This can bring new skills that will be useful throughout your future and can make a positive impact on your learning whilst at university. Volunteering enables you to develop skills such as communication, interpersonal skills, teamwork, self-confidence and self-discipline all of which can be transferred into your studies.

Visit the University of Birmingham Careers pages for further information on how we are 'Investing in your future'.


Admissions Tutor:   Dr Pamela Robinson
Tel: +44 (0)121 414 2929

Visit Birmingham Business School Alumni to view the latest graduate career profiles.

Get the best out of university life by checking out our Student Survival Guide (PDF).