The growth of social media and other public relations tools has had a huge impact on how organisations market themselves.
As a result, employers are increasingly keen to acquire the new skills sets they need to exploit the opportunities and manage the risks of the new immediacy and openness in communication.
Our graduates are perfectly placed to enhance business marketing and messaging in order to build positive behaviours and reputation.
Please be reassured that the vote to leave the European Union does not mean there will be any immediate material change to the UK university sector’s participation in EU programmes such as Erasmus and study abroad programmes. Visit our EU Referendum information page for more information.
Quick links: Why study this course | Modules | Fees and Funding|Entry Requirements| How to apply
BSc Business Management with Communications offers an exciting mix of a solid business management programme with a twist of creativity. It equips you with the knowledge and skills needed to understand business,management, marketing and communication on both a national and global scale. This established programme benefits from Birmingham Business School’s strong links with global companies, with teaching from industry experts. Students enjoy hands-on application of theory in a series of workshops, supported by industry professionals.
This degree continues to develop, supported by regular consultation with the PR, Marketing Communications and Consulting industries to ensure direct relevance to current and future needs of business. Based on the philosophy that business graduates need to demonstrate intellectual, analytical and practical skills, the programme delivers a solid business degree with a communications specialism. Graduates from this programme are employed by McCann, Fleishman Hillard, Ogilvy, Barclays, Lloyds, Sky, Virgin Media, Capgemini, to name a few.
Modules you will take include:
- Principles of Marketing
- Creative Campaign Production
- Public Relations
- Digital Marketing
- Strategic Stakeholder Communications
Whether public sector, commercial, financial, or consultancy, all organisations require “industry ready” graduates who are confident communicators and know how to engage a wide range of audiences across a growing number of channels.
In your first year, you obtain the foundations for the study of business and management and are introduced to the key areas of Management Marketing, Economics, and Analytical Techniques. The year complements, but does not duplicate, the content of Business Studies A level. In Analytical Techniques you will be streamed according to your qualifications in Mathematics and Statistics.
Second and third years
In your second and final years you have more choice within the themed structure of the programme with more communications and marketing based modules, including workshops, for example you will learn how to produce a video campaign for You Tube. Modules offered on all programmes will change from time to time, as they are developed to reflect the way business practice and industry needs evolve. In the final year there is the opportunity to undertake a summer placement, for example with a public relations, marketing or social media agency, or you will complete an internship for a large company in a marketing or communications role. Other modules are chosen from a broad range of business management and marketing options.
This programme combines a broad-based business degree with a strong marketing and communications theme, emphasising the importance of relationships within and between businesses and the communities they operate in. You’ll examine the importance of business communication and the growing number of channels used to achieve it, developing practical and analytical skills underpinned by theoretical knowledge of corporate communications processes and strategies.
Communications modules are taught in intensive, small-group workshops. You’ll also study a wide range of topics from the Business Management programme, allowing you to keep your career options open, and to demonstrate a broad understanding of business and a wide range of transferrable skills.
- 95% of our graduates go on to work or undertake further study
- 84% of those going into professional or managerial careers
- Average graduate starting salaries of £20,000
Take one of the following modules, depending on your prior qualifications:
Choose one of the following modules:
Students must choose a further 60 credits from the options below. Equal numbers of credits must be taken in each semester, unless approved by Programme Director.
- Event Management, 10 credits
- Managing in B2B Markets: Contracts, Negotiation and Conflict Resolution, 10 credits
- Crisis Management, 10 credits
- International Entrepreneurship, 10 credits
- Business, Economy and Government, 10 credits
- Consumer Behaviour, 10 credits
- Critical Analysis in Management, 20 credits
- Fundamentals of Leadership, 10 credits
- Human Resource Management, 10 credits
- Intermediate Business Economics and the Macroeconomy, 20 credits
- International Marketing, 10 credits
- Law for Accountancy and Business, 20 credits
- Managerial Finance, 10 credits
- Models of Business, 10 credits
- Operations Management, 10 credits
- Project Management, 10 credits
- Service and Relationship Marketing, 10 credits
- Strategy and Finance, 10 credits
- Organisational Behaviour, 10 credits
Students must choose a further 60 credits from the options below. Equal numbers of credits must be taken in each semester (30 credits in each semester), unless approved by the Programme Director.
- The Russian Economy: From Plan to Market A, 10 credits
- The Russian Economy: From Plan to Market B, 10 credits
- Digital Marketing, 10 credits
- Advanced Business Economics, 20 credits
- Advanced Managerial Finance, 10 credits
- Brand Marketing, 10 credits
- Business to Business Marketing, 10 credits
- Change Management, 10 credits
- Contemporary Capitalism, 10 credits
- Economics of Labour Markets, 20 credits
- Employee Relations, 10 credits
- Employment & Business Development and Policy in the EU (A), 10 credits
- Employment & Business Development and Policy in the EU (B), 10 credits
- Global Business Ethics, 10 credits
- International Business Management, 10 credits
- International Corporate Governance, 10 credits
- International Human Resource Management, 10 credits
- Knowledge and Creative Economies, 10 credits
- Knowledge, Innovation and Global Business, 10 credits
- Marketing Communications, 10 credits
- Organisation Studies: Past, Present and Future, 10 credits
- Small Business and Entrepreneurship, 20 credits
- Social Marketing and Societal Issues, 10 credits
- Strategic Management, 20 credits
Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. Unless indicated otherwise, the modules listed for this programme are for students starting in 2017. We aim to publish any changes to compulsory modules and programme structure for 2018 entry by 1 September 2017 and recommend you refer back to this page shortly after that date for any changes. On rare occasions, we may need to make unexpected changes to compulsory modules after that date; in this event we will contact offer holders as soon as possible to inform or consult them as appropriate.
For UK students beginning their studies in September 2017, the University of Birmingham will charge the maximum approved tuition fee per year. The fees for your first year of study will therefore be £9,250.
tuition fees page for more information.
Undergraduate Home/EU student fees 2017-18
Overseas students entering in 2017-18
Overseas students entering in 2017-18
Fee Band (Undergraduate)
At Birmingham we ensure that fears about finance do not constrain prospective students from considering university and that excellence is rewarded.
The University offers a range of additional financial support for students studying at Birmingham in the form of bursaries, grants and scholarships.
Learn more about our
scholarships and awards.
- Number of A levels required:
- Typical offer:
- Required subjects and grades:
- GCSE Mathematics and English at grade B
- General Studies:
- not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2
BTEC Extended Diploma in Business is accepted with grades DDD, other BTEC subjects are considered on a case by case basis.
BTEC Diploma in Business accepted in combination with an acceptable A level.
BTEC Subsidiary Diploma in Business accepted in combination with two acceptable A levels.
International Baccalaureate Diploma: 6,6,5 at Higher Level with a minimum of 32 points overall.
Standard English language requirements apply
Learn more about international entry requirements
Depending on your chosen course of study, you may also be interested in one of our foundation pathways, which offer specially structured programmes for international students whose qualifications are not accepted for direct entry to UK universities. Further details can be found on Birmingham International Academy web pages.
Apply through the UCAS website using code N190.
UCAS (Universities and Colleges Admissions Service) is a UK organisation responsible for managing applications to university and college.
View further advice on 'How to apply for undergraduate courses', including advice for UK, EU and overseas applicants.
Key Information Set (KIS)
Key Information Sets (KIS) are comparable sets of information about full- or part-time undergraduate courses and are designed to meet the information needs of prospective students.
All KIS information has been published on the Unistats website and can also be accessed via the small advert, or ‘widget’, below. On the Unistats website you are able to compare all the KIS data for each course with data for other courses.
The development of Key Information Sets (KIS) formed part of HEFCE’s work to enhance the information that is available about higher education. They give you access to reliable and comparable information in order to help you make informed decisions about what and where to study.
The KIS contains information which prospective students have identified as useful, such as student satisfaction, graduate outcomes, learning and teaching activities, assessment methods, tuition fees and student finance, accommodation and professional accreditation.
As a Birmingham student you are part of an academic elite and will learn from world-leading experts. At Birmingham we advocate an enquiry based learning approach, from the outset you will be encouraged to become an independent and self-motivated learner, qualities that are highly sought after by employers. We want you to be challenged and will encourage you to think for yourself.
How will I be taught?
During your time at the Business School you will experience teaching through a mixture of lectures and tutorials. Small-group tutorials/personal tutorials run alongside our lectures, addressing any individual problems you may have and allowing you to consolidate lecture material, as well as test your understanding through problem-solving exercises.
Self study is an essential part of the programme and requires self motivation and enthusiasm for your subject and allows you to pursue your own lines of enquiry and become an independent thinker.
Undergraduate students can expect around 15 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules.
Your learning will take place in a range of different settings, from scheduled teaching in lectures and small group tutorials, to self-study and peer group learning (for example preparing and delivering presentations with your classmates).
You’ll find academic and professional staff involved in the delivery of your BSc Business Management with Communications degree here at Birmingham located in University House. Set in landscaped gardens this multi-million pound home to Birmingham Business School is equipped with the latest facilities and technology to ensure your studies are inspired by their surroundings, with lectures and teaching taking place in a variety of versatile lecture theatres and breakout rooms.
To begin with you may find this way of working challenging, but rest assured that we’ll enable you to make this transition. You will have access to a comprehensive support system that will assist and encourage you, including personal tutors and welfare tutors who can help with both academic and welfare issues. During your first year it is important that you have a smooth transition into University. You will be able to talk to your tutors about this and discuss if there are particular areas where you need support.
Our Academic Skills Centre also offers you support with your learning. The centre is a place where you can develop your mathematical, academic writing and general academic skills. It is the centre’s aim to help you to become a more effective and independent learner through the use of a range of high-quality and appropriate learning support services. These range from drop-in sessions with support with mathematics and statistics based problems provided by experienced mathematicians, to workshops on a range of topics including note talking, reading, writing and presentation skills.
Virtual and enquiry based learning
Virtual Learning Environment (VLE) is an excellent tool for supporting our academic courses, allowing you to share thoughts on assignments with other students via the discussion group facilities, and even submit your work electronically.
Enquiry Based Learning (EBL) is a group activity which requires you to work in a team, with a variety of assessment methods; in either a group or individually, by written reports and sometimes as a presentation. Based on techniques used in research-led organisations like the University of Birmingham, EBL gives you a research-orientated approach to a problem and helps you to gain essential skills that are highly valued by employers.
Studying at degree-level is likely to be very different from your previous experience of learning and teaching. You will be expected to think, discuss and engage critically with the subject and find things out for yourself. We will enable you to make this transition to a new style of learning, and the way that you are assessed during your studies will help you develop the essential skills you need to make a success of your time at Birmingham.
You’ll be assessed in a variety of ways, and these may be different with each module that you take. You will be assessed through coursework which may take the form of essays, group and individual presentations and formal exams.
During your first year it is important that you have a smooth transition into University. You will be able to talk to your tutors about this and discuss if there are particular areas where you need support. This is in addition to the personal tutor who is based in your school or department and can help with any academic issues you encounter.
At the beginning of each module, you’ll be given information on how and when you’ll be assessed for that particular programme of study. You’ll receive feedback on each assessment within four weeks, so that you can learn from and build on what you have done. You’ll be given feedback on any exams that you take; if you should fail an exam we will ensure that particularly detailed feedback is made available to enable you to learn for the future.
Our business degrees have long been recognised by major employers across all sectors of the economy. Our students find employment in areas as diverse as retail management, financial services, accountancy, motor manufacturing, management consultancy and pharmaceuticals; some become self employed.
The University of Birmingham produces enthusiastic, motivated individuals who are ready to enter the world with us.” Pricewaterhouse Coopers LLP
The BSc Business Management with Communications degree enables you to undertake unique work experience opportunities to enhance your employability and rise above the competition. Work experience provides an ideal opportunity to gain invaluable skills and knowledge that will help further your career plans. With generous support from Alumni, undergraduate students (excluding those in their final year) can apply for funding to cover their incurred costs whilst they are working:
- Global Challenge Bursary (apply for one of our sourced opportunities) - up to £9000 available
- Gateway Bursary - up to £2000 available
- International Bursary - up to £800 available
- UK professional Bursary - up to £800 available
- Research Experience Bursary - up to £500 available
This funding can help you pay for accommodation costs, travel expenses and living costs.
Birmingham Business School also works closely with top graduate recruiters, hosting careers fairs, interactive skills sessions, workshops, presentations, specialist skills programmes and events in conjunction with employers such as Deloitte, Accenture, PWC, KPMG, Ernst & Young and many more.
Your Birmingham degree
Your Birmingham degree is evidence of your ability to succeed in a demanding academic environment. Employers target Birmingham students for their drive, diversity, communication and problem-solving skills, their team-working abilities and cultural awareness, and our graduate employment statistics have continued to climb at a rate well above national trends. If you make the most of the wide range of services you will be able to develop your career from the moment you arrive.
Preparation for your career should be one of the first things you think about as you start university. Whether you have a clear idea of where your future aspirations lie or want to consider the broad range of opportunities available once you have a Birmingham degree, our Careers Networkcan help you achieve your goal.
Our unique careers guidance service is tailored to your academic subject area, offering a specialised team (in each of the five academic colleges) who can give you expert advice. Our team source exclusive work experience opportunitiesto help you stand out amongst the competition, with mentoring, global internships and placements available to you. Once you have a career in your sights, one-to-one support with CV’s and job applications will help give you the edge. In addition, our employer-endorsed award-winning Personal Skills Award(PSA) recognises your extra-curricular activities, and provides an accredited employability programme designed to improve your career prospects.
We also offer voluntary work which complements your studies by helping you gain practical experiences in occupational settings while contributing back to society. This can bring new skills that will be useful throughout your future and can make a positive impact on your learning whilst at university. Volunteering enables you to develop skills such as communication, interpersonal skills, teamwork, self-confidence and self-discipline all of which can be transferred into your studies.
Visit the University of Birmingham Careers pages for further information on how we are 'Investing in your future'.