Charles Joynson (MBA International Business, 1994)

The MBA programme at Birmingham served and still serves as a launch pad and knowledge resource (I still think about net present value when calculating future costs!). It has allowed me and my team to work with the pharmaceutical industry across the world.

I set up my company, WaveData, in 2000, and over the last 25 years have been able to become part of a very small number of well-known pharmaceutical data suppliers.

The early days were tough, but by developing a good, resilient and knowledgeable team, and becoming a trusted partner to pharmaceutical companies we grew from zero to 180 customers worldwide.

Most of our data is sourced through original research with pharmacies and GPs, analysed and processed using AI and then either added to websites or fed directly to manufacturers and wholesalers.