BSc Business Management with Marketing (Dubai)

and Industrial Placement

Start date
September 2025
Duration
3 years
Campus
Dubai
Course Type
Undergraduate, Single Honours
Fees

For 2024-2025 entry

AED 114,602 per year of study.
Can be paid for in instalments.

Scholarships are available 

Our BSc Business Management with Marketing and Industrial Placement programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists.

This programme is accredited by the United Arab Emirates Ministry of Education

Why study this course

The BSc Business Management with Marketing and Industrial Placement degree will enhance your cognitive, analytical, and observational abilities. It will equip you with extensive marketing knowledge and cultivates essential skills that prepare you for the workforce and enable you to execute strategic marketing tasks in complex and evolving environments.

Close links with industry ensure maximum course relevance and will give you the added benefit of being able to learn from current marketing practitioners. 

  • Birmingham Business School is consistently found in international ranking tables and accredited by leading bodies, AMBA, EQUIS and AACSB. The triple-crown accreditation confirms our position within an elite group. 
  • Graduates with both academic abilities and the practical experience in a real business environment that comes with our Year in Industry are much in demand and can have a significant advantage in today’s competitive employment market.
  • Our strong links with industry mean that rigorous undergraduate academic study is combined with a real practical focus, leading to excellent job opportunities for our students.
  • The University of Birmingham is the first choice for leading graduate employers searching for graduate recruits in the UK (High Fliers Research 2024).

Your programme of study

Your first year is a compulsory foundation year, introducing you to key areas in the study of business as well as focusing on Principles of Marketing. It introduces the key themes of management, marketing, entrepreneurship, economics, finance; law, purchasing, accounting, analytical techniques, and more generally, IT for business.

In your second and final years you will have the ability to build your degree depending on your interests and career aspirations. We are constantly updating the range of modules on offer to reflect the ever-changing world of business. This ensures that your degree remains sufficiently generalist to give you a wide choice of career options on graduation.

The Industrial Placement component of the course is divided into two separate placements. You will take the first placement at the end of year one and the second placement at the end of year two. The placements will have a marketing focus so you can gain experience and further your industry knowledge and skill set. Our Employer Engagement Manager will support you through the placement process.

Being able to specialise in this area is important to me as I aspire to work in the marketing area of business in the future. Therefore, gaining this deeper knowledge of marketing satisfies both my hunger to explore the many aspects of marketing whilst continuing to develop my knowledge of business.

Kathyrn Rew, Business Management with Marketing student

Modules

First year

Like all UAE Ministry of Education Higher Education Institutions we also run the below listed compulsory module. This module is designed to support talented graduates in the region, with the skills to aid and further employability. Please note this module must be completed and passed in addition to your core programme modules.

Entrepreneurship, Innovation, and Sustainability (EIS)

Second year

The  Industrial Placement component consists of 2 placements of a minimum of 3 months each. Placement 1 will take place in the summer vacation at the end of year 1. Placement 2 will take place in the summer vacation at the end of year 2.

Third year

Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event we will contact offer holders as soon as possible to inform or consult them as appropriate.

Fees

The annual tuition fee for applicants starting in 2024 is AED 114,602 per year of study which can be paid for in instalments.

Scholarships

We have a number of scholarships available.

How To Apply

To find out more information about our application process, please visit our 'How to apply page' before starting your application.

Typical offer:
AAB-BBB

UK

3 A Levels. Typical offer AAB-BBB. GCSE Mathematics at grade 5/B and English at grade 6/B required. 
General Studies is not accepted as one of three A2s, but a good performance may be taken into account if you fail to meet the conditions of the offer and have General Studies as a fourth A2

International Baccalaureate Diploma

6,6,5 at Higher Level with a minimum of 32 points overall. 

Specific country information

Find out the entry requirements for specific countries

English Language Requirements

Undergraduate English language requirements

International Students

Depending on your chosen course of study, you may also be interested in one of our foundation pathways, which offer specially structured programmes for international students whose qualifications are not accepted for direct entry to UK universities. Further details can be found on Birmingham International Academy web pages.

How you will learn

The main way you will learn is by attending lectures, but in some modules these are supplemented with classes which allows you to meet with a tutor in small groups to further your understanding of the material covered in lectures. You will also have the opportunity to work in groups and make presentations – both skills that are highly valued by employers.

Contact hours

Modules will be taught in blocks over 30 hours per week. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules.

How you will be assessed

Your progress is assessed through coursework and exams. Coursework takes a variety of forms, including reports, essays, group presentations, class essays and computer assignments. You must achieve satisfactory results to proceed to the next year. Your final degree is based on marks gained in the second and third years and credits which you build up throughout the whole programme.

We feel proud and privileged that our students have chosen to put their fledgling careers in the hands of Birmingham Business School. So we want to make sure you achieve your full potential throughout your studies and gain the best career opportunities to fulfil your ambitions. We pride ourselves on our graduates' high levels of employability and will help you to plan, manage and achieve your career goals, giving you the competitive edge when it’s time to start job hunting.

On this programme you will benefit from Birmingham Business School’s strong links with practitioners from large and small marketing firms such as Unilever, Beiersdorf, Big Cat, UBAglu and Cogent Elliott.

Your Birmingham Degree

Your Birmingham degree is evidence of your ability to succeed in a demanding academic environment. Employers target Birmingham students for their drive, diversity, communication and problem-solving skills, their team-working abilities and cultural awareness. Our graduate employment statistics have continued to climb at a rate well above national trends.