Teenage Kicks: Finding the Teenage Consumer (Exhibition)

Teenage Kicks: Finding the Teenage Consumer is a pop-up exhibition from the History of Advertising Trust (HAT), the world's largest archive of UK advertising, hosted as part of HAT's national 50th anniversary tour. The exhibition explores how brands have sought to understand, engage and influence teenage consumers across generations, drawing on material from HAT's extensive advertising archive.

Opening Reception Invitation

Join us on 5 October, 17:30-19:00 for a special opening reception. The evening will include a fireside chat with David Clampin (HAT) and Dr Katharina Stolley, discussing branded entertainment and the future of the teenage marketplace.

Enjoy drinks and refreshments while exploring the exhibition and celebrating the arrival of HAT's national 50th anniversary tour at Birmingham Business School.

Invitation to the exhibition opening and launch of the new BSc Marketing degree programme

We would like to invite you to an evening event to mark the opening of the exhibition and the launch of Birmingham Business’s School’s new BSc Marketing degree. To celebrate the occasion, we are hosting a special drinks reception. In addition to viewing the exhibition, the event will also feature a fireside chat with David Clampin (HAT) and Katharina Stolley (UoB) on branded entertainment and emerging trends in the teenage marketplace.

Drawing on Katharina's research into branded entertainment, the conversation will explore how storytelling, media and identity influence young consumers today, and what the future holds for brands seeking to engage the next generation.

The exhibition explores how the teenager emerged as a distinct cultural and commercial identity in post-war Britain, and how advertising helped shape youth culture, aspiration and consumer behaviour. Drawing on material from HAT's archive of more than 10 million items, it offers a fascinating look at the brands, campaigns and cultural forces that helped define a generation.

We have been in the business of marketing for 120+ years

The event also celebrates Birmingham Business School's 120+ year legacy in marketing education. From pioneering courses such as Methods of Attracting Demand in 1905, to welcoming our first cohort of BSc Marketing, Birmingham has a long history of helping students understand the forces shaping society.

Led by Programme Director, Dr Scott Jones, the BSc Marketing degree programme is a moment which connects our past to our future, from pioneering Edwardian‑era curricula to today’s research on digital engagement, youth culture and media influence.

Whether you are a student, marketing professional, academic or simply curious about the history of consumer culture, we would be delighted to welcome you.

Places are free but registration is required. Join us for an evening where marketing heritage meets future insight.

Programme

• 5.30pm – Arrival, drinks and viewing of the exhibition
• 6:00pm – Welcome / Teenage Kicks fireside chat
• 6.20pm – Questions / discussion
• 6:30pm – Informal drinks and networking
• 7.00pm – Close

The exhibition will run until Thursday 8 October 2026.

View our LinkedIn channel: @UoB-Business-School.