The University of Birmingham will set up stall today, as it becomes the first university in the country to obtain a licence to hold regular Farmers’ Markets.
Around 20 stalls will offer produce from homemade chutney to ostrich burgers, seasonal vegetables, walnuts and wine. Winterbourne Botanic Garden will also be selling its own honey.
Jennifer Warren, Head of Retail Operations at the University, says: “We are absolutely delighted to be the first University to obtain a regular licence to host Farmers’ Markets. It is a great way of offering our students and staff a healthy lifestyle option. Everybody will be able to connect with food and farmers and this in turn will benefit our local farming community.” The market is open to everyone in the University and surrounding community.
The market will be an eco-friendly enterprise with a minimal carbon footprint. The use of plastic bags will eventually be prohibited and local residents are encouraged to walk the short distance to the university. In keeping with the green ethics behind the venture, a light-hearted Green Man will spread the word through Selly Oak throughout the day, advertising the market and singing specially written ditties about each of the farmers and their produce.
Erika Malone, Market Co-ordinator, has spent much time carefully vetting and picking producers from across the West Midlands and has chosen a select 20 for the coveted stall space.
Jennifer says: “Whilst price is a key consideration, in terms of produce, we want the best. We have selected award-winning farmers who will be selling top quality, fairly priced, environmentally-friendly produce from organic goods to seasonal fare.”
The market will be a regular fixture on campus and will initially happen on the fourth Wednesday of every month. Plans are underway to increase their frequency.
Further Media Information
Jennifer Warren is available for interview. Please contact the Press Office on 0121 414 6029 / 07920 593946.