Why would the EU, in its own self-interest, not afford the UK the same terms and membership of the European Economic Area as, say, Switzerland? This inevitably leads these critics to focus on the costs of membership, as exemplified by the net costs of the Common Agricultural Policy and the UK budgetary contribution, and the costs of regulation. As a relatively wealthy, predominantly non-agricultural country, the first two of these are inevitably negative, and in the absence of off-setting benefits withdrawal would appear to be a no-brainer. Regulation in Eurosceptic analysis is similarly portrayed as a cost to business, without any attempt to assess the benefits, either to manufacturers or consumers of such regulation.