Ruth Howard and Gary Law developed a DVD resource for young people living with coeliac disease through an ESRC knowledge transfer grant and this was completed and launched in 2011. Having undertook an evaluation of the DVD and revised the content, they worked with Alta Innovations to make the DVD suitable for commercial sale, by way of an ULtd social enterprise grant. Money from the sales will be ploughed back into their research looking at psychosocial aspects of coeliac disease.

The DVD is for sale on Amazon.