Jazreel Goh, Director of Education Marketing at the British Council in China, said: “We are really pleased to come to the University of Birmingham. The British Council’s ultimate goal with Generation UK is to create a new generation of more globally, culturally and business aware young people. There is no better way to build trust and understanding than through experiencing education in another country, but UK students have to get out in to the world if they want the best jobs and opportunities, they can’t wait for the world to come to them.”