Harrowing images of the UK riots, public outrage over the banking scandal, and shocking failures at Stafford Hospital have led to calls for a greater focus on social values, virtues and morality. Headlines proclaim that we are losing our moral scruples, that we have an empathy-deficit, and that we must embrace ethical, values-based practices. In response to these claims, the University of Birmingham opened The Jubilee Centre for Character and Values in May last year, in a bid to understand and explore some of these issues., and shocking failures at have led to calls for a greater focus on social values, virtues and morality. Headlines proclaim that we are losing our moral scruples, that we have an empathy-deficit, and that we must embrace ethical, values-based practices. In response to these claims, the University of Birmingham opened The for Character and Values in May last year, in a bid to understand and explore some of these issues., and shocking failures at have led to calls for a greater focus on social values, virtues and morality.