First, the report identifies financial incentives to behavioural change (nudges) as one route to better prevention, but this might yet prove controversial changes. Making such payments whilst also saving £30billion may be hard to justify with other pressing claims. Second, employee well-being is significant but the type and scale of incentives for action from employers is unclear. There is a danger that too much focus is on individual fixes to organisational problems, as demonstrated in Nick Clegg’s speech on public service reform yesterday. Third, the report notes that we have said similar things about prevention in the past. Moreover, the lessons of the Wanless report were not heeded. Can public health deliver the increasingly tough messages on lifestyle choices that the report demands, and will there be sufficient political will to follow through on them?