Participants in the study were scanned using functional magnetic resonance imaging (fMRI) on two separate test days, before and after eating a meal. During scanning, they tasted chocolate and strawberry flavours and saw pictures of these foods whilst their brain responses were recorded. After eating the meal (compared to no meal), brain responses to the chocolate and strawberry stimuli were greatly reduced in areas of the brain associated with the pleasures of eating. In other words, food became less attractive after eating, which is not a surprise. However, what was more surprising was that brain responses to the chocolate and strawberry were increased in an area important for higher cognitive processes, such as memory, response inhibition and attention (dorsolateral prefrontal cortex).