Lads are alive and well, they're just not buying lads' mags anymore
Professor of Marketing Isabelle Szmigin suggests that the demise of FHM and Zoo doesn't mean that lad culture is dead; the lads are just going elsewhere for the content.
Professor of Marketing Isabelle Szmigin suggests that the demise of FHM and Zoo doesn't mean that lad culture is dead; the lads are just going elsewhere for the content.