First, it is about competitive advantage. The future is cities. By 2050 80% of the world’s 9.7 billion people will live in cities. The biggest threat to existing cities is future cities. To make our way in the world we will need a much greater understanding of our economy. We will need a single and coherent joined-up finely granulated economic narrative across the whole system. To do this we will need to bridge the enormous economic intelligence gap. The big ask of ourselves is to secure a differentiated strength-based strategy that can compete in the world, but built and founded on exactly 'as it is' - a real authenticity and ambition of place. One of the reasons why I have worked in recent years with the Centre for Geographical Economic Research at the University of Cambridge is because Birmingham and the West Midlands have just not had a readily available dedicated critical mass of capabilities and expertise in the field. CityREDI is, under the academic leadership of Prof Simon Collinson and Prof John Bryson, now making it happen. And this has recently been acknowledged through emerging work led by Prof Greg Clark where five government departments, six cities and six universities have produced a joint report on productivity and talent. Within it the economy hub models of Liverpool, Manchester and now, through CityREDI, Birmingham, are recognised as foundations for strong devolution. This will be built upon very quickly in CityREDI given its strong focus on delivery, with Rebecca Riley in post providing a business development director role.