Thank you all for contributing and attending to a great panel on Monday at 11th RaAM International Conference! We had a nice combination of papers that dealt with different steps in the study of multimodal metaphor and metonymy in branding and advertising. 

Special thanks go to our collaborators at the Amsterdam Metaphor Lab (Marianna Bolognesi, Gerard Steen, and Christian Burgers) for being so supportive and enthusiastic with our panel proposal from the beginning.

We had excellent feedback from people who were there, and this is always encouraging. Let’s do it again soon!