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The man your man could smell like: The role of metaphor, irony, and paradox in the viralisation of advertising campaigns

EMMA @ UKCLA conference, Bangor University

University of Birmingham Aston Webb building

Here are some shots from our paper at the 6th UKCLA conference at Bangor University, "The man your man could smell like: The role of metaphor, irony, and paradox in the viralisation of advertising campaigns". Thank so much to all the people who attended the talk and provided such a great and encouraging feedback on our work!

Presentation at UKCLA conference