Superbowl is around the corner. It is widely known that the commercials shown during the game will get immediately viral. Experts think that this is a result of the game's extremely high viewership and wide demographics. But it is just because of that? Do metaphor, irony, and hyperbole have anything to do with the popularisation of these adverts?

Join Paula Pérez Sobrino today at Northumbria University in Newcastle to talk about (Extra)ordinary creativity: can figurative language boost the number of views of your Internet advert? with colleagues and friends from the Institute of Humanities Linguistics at Northumbria University (Newcastle, UK), and find out more about viral adverts and figurative language.

See you this evening!