The transcripts of chat logs were analysed using thematic analysis, and police files were reviewed for descriptive and case-specific information. Offenders were men aged between 27 and 52 years, and the number of children they communicated with ranged from one to twelve. Victims were aged between 11 and 15, and were both female and male. Findings revealed that offenders employed either an indirect or a direct approach to conversations with victims and initiating contact with them. An indirect approach featured aspects of sexual grooming and preparation of the victim by the offender, whereas a direct approach lacked features thereof. The approach offenders employed was also reflected in the types of strategies they used.