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Tomorrow, the 29th Stockholm International Film Festival will host a panel discussion on the recent paper led by Ganna Pogrebna, Professor of Behavioural Economics and Data Science at the University of Birmingham and Fellow at the Alan Turing Institute, looking at whether the success of Hollywood movies can be boiled down to a simple formula.

A distinguished panel of practitioners working in the motion picture industry will discuss the research paper, to determine whether data science could be a game changer for production companies and audiences - and if so, could it compromise a filmmaker’s creative freedom? The paper, which was written by a team, was released in July 2018 via the Cornell University Library and received widespread media coverage both nationally and internationally. The paper analysed emotions in thousands of movies and showed that, much like novels, stories in motion pictures fit six major emotional clusters. 

Professor Pogrebna’s paper will be discussed by a panel of professionals and chaired by one of the Sweden’s most acclaimed film critics, Ronny Svensson. The rest of the panel will consist of Professor Pogrebna, Annika Sucksdorff, Head of Film Production and Tomas Tivemark, Creative Developer and Executive Producer both from SF Studios, Pia Gradvall, Screenwriter and Chair, the Writers Guild of Sweden, and Jenny Gilbertsson, Film Commissioner for Children and Young People, the Swedish Film Institute.

Find out more about the festival:

Read the full press release here:

Media coverage for the paper: