Ganna Pogrebna, one of the organisers of the festival said: “According to the United Nations, 68% of the world population will live in urban areas by 2050. Yet, modern cities still fail to maximize people's potential. Using an example of the city of Birmingham, the Happiness in Cities project aims to understand how different communities across Birmingham contribute to the city's development and how this diversity can help us build happier cities. We are very excited to host the Happiness in Cities and the exhibition! We are very grateful to the University of Birmingham, Economic and Social Research Council and the Alan Turing Institute for financial support.”