Becoming label literate: the challenge of eco-labelling
By Professor Ian Thomson and Dominic Bates, Lloyds Banking Group Centre for Responsible Business
With people becoming increasingly more literate about sustainability and the range of ethical products and eco-labelling growing ever wider, conscientious consumers are likely to face even more shopping confusion in future. Professor Ian Thomson and Dominic Bates and look at the challenge of eco-labelling in the Birmingham Business School blog.