Overall, 41.40% respondents were interested in participating in vaccine trials. 27.6% of the respondents were not interested in vaccine trials and 31.1% were unsure. We show that maximum participation was from ‘other cities’ (29.07%) followed by ‘small town’ (22%). This is the first study to identify that ‘other cities’, smaller cities, such as Leicester and Aberdeen are more likely to participate in trials compared to larger metropolitan ‘core cities’, such as London and Birmingham. A reason for this could be attributed to ‘core cities’ having greater pockets of inner-city poverty and health inequalities, compared to ‘outer cities’. Of those respondents not interested in participating in vaccine trials, the majority were from ‘villages’ (31.95%). Further, it is interesting to note that while the maximum number of male respondents interested in trials were from ‘medium town’ (35.6%), the majority of the interested females were from ‘other city’ (37.5%). Whilst the majority of the graduates and postgraduates who were interested in trials were from ‘other city’, a significant number of non-university goers who were interested in trials were from ‘medium town’. In respondents aged 50 and less who were interested in vaccine trials lived in ‘other city” whilst those aged 60 and over that were interested in trials came from ‘medium town’.