In a world of fast fashion, is sustainable retail possible or even desirable?
By Dr Sarah Montano and Dr Inci Toral, Department of Marketing.
By Dr Sarah Montano and Dr Inci Toral, Department of Marketing.

Dr Sarah Montano and Dr Inci Toral consider the implications of fast fashion and discuss where responsibility lies for sustainable retail.

Associate Professor
Dr Inci Toral is an Associate Professor at Birmingham Business School, University of Birmingham.

Professor of Retail Marketing
Sarah's research explores retail marketing and digital education, focusing on industry change and innovative teaching approaches.