Older adults around the world are more willing to donate to charity than younger people, but will prioritise charitable organisations operating within their own country, new research finds.
They were more likely to report identifying with their country and agreed more strongly with statements such as “My country deserves special treatment”.
Older adults around the world are more willing to donate to charity than younger people, but will prioritise charitable organisations operating within their own country, new research finds.
Older adults also had stronger self-reported preferences for their ‘in-group’ – people in the same country. They were more likely to report identifying with their country and agreed more strongly with statements such as “My country deserves special treatment”. The study, led by researchers at the University of Birmingham, University of Oxford and University of Vienna is published today in Nature Aging.
Participants were given a hypothetical amount of money, equivalent to the average daily income in their country. They were asked how much they wanted to keep and how much they would be willing to donate to a charity helping victims of the coronavirus pandemic in their own country or a charity helping abroad. They were also asked how much they had been complying with guidance to social distance, as well as a range of questions asking about their personality and wellbeing. These questions were answered by a huge sample of 46,500 people aged 18-99 across 67 different countries in the early phase of the Coronavirus pandemic (April-May 2020).
The researchers found that older adults in almost all countries across the world reported that they would donate more money overall compared to younger adults. These findings remained the same when researchers accounted for other factors that change with age, such as people’s wealth. However, when the researchers looked at donation amounts to the national and the international charities separately, they found that younger people gave more equal amounts to the two charities whereas older people gave less internationally.
We found that older people were much more likely to donate to a cause in their own country but less to an international charity and strikingly, this was true across most of the countries in our study.
Senior author Dr Patricia Lockwood, also in the University’s Centre for Human Brain Health, said: “As countries, including the UK, are announcing cuts to foreign aid budgets, there will be an increasing reliance on global charities. Understanding the giving preferences and inclinations of different age groups could therefore be extremely important in planning campaigns and appeals.”
The researchers also tested participant’s inclination to comply with public health social distancing requirements by asking a number of questions about how much they were limiting contact with others. People gave their responses on an 11-point scale, from ‘strongly agree’ to ‘strongly disagree’. They found older participants were more likely to social distance, with agreement increasing by around 0.18 for every 16-year increase in age. These results also remained the same when accounting for peoples self-reported health, which also changes with age and might impact on how much people distance.
Dr Lockwood also commented that “Increased prosocial behaviour – generosity and distancing – is shown around the world for older adults compared to younger adults. However, whom people are willing to help seems to change as people age. As the challenges of the 21st century become increasingly global in nature, and rely on people helping others, it is vital we understand how different age groups might respond.”
Importantly, the team found their results remained consistent even after considering other factors like how wealthy each country is, the severity of the pandemic at the time data was collected, and participants’ perceived risk of catching the virus.
Professor of Decision Neuroscience
Professor Patricia Lockwood is a cognitive and social neuroscientist. She is head of the Social Decision Neuroscience Lab.
