They note that tensions between personal and ‘social’ responsibility occurred throughout the pandemic – for example, balancing the needs of the economy against an immediate need to reduce infection rates and driving a policy trade-off between livelihoods, morbidity, and mortality. Consumer behaviour altered with calls to ‘shop local’ intensifying and independent businesses experiencing higher demand – thanks to an appreciation that local shops add value to the fabric of local communities. The pandemic also challenged deepening globalisation by highlighting the risks of over-dependency on global rather than local supply chains, and for the UK local does not mean sourcing from the European Union.