Given the ambition and thoughtfulness of the earlier reports, the new strategy is reassuringly familiar and there is no doubting its ambition. Its “three pillars” can be characterised as long term needs, including skills, new breakthroughs, workforce diversity, and applications in new areas; distributing the benefits by ensuring a diversity of applications, broader adoption across sectors and regions, increased exports, benefits to the public sector; effective governance, by providing certainty, improving trust, innovating responsibly innovation, and leading globally. Beneath the headlines, there is an emphasis on the importance of continued research and innovation; on retaining and recruiting talent, improving skills, and especially on improving diversity in AI – a long-term and systemic problem that needs positive affirmative action to address. The critical importance of access to data and infrastructure is prominent, and there is a welcome emphasis on the governance of AI to ensure it is used safely and is trusted. Finally, from a government that is emphasising “levelling up”, there is much on distributing the benefits of AI to all. All of this speaks of a strategy to make the UK a leader in both the development of AI and in the realisation of its benefits. In this, it clearly follows the lead of its precursors and it is heartening to see that the careful recommendations from those reports, which were developed bottom-up through extensive community consultation, have mostly made it intact into the strategy. This feels like a community-driven strategy rather than a politically driven one.