Birmingham alumni team up to drive cultural change in the workplace
Two Birmingham alumni are joining forces to deliver company-wide neurodiversity training programme designed to drive cultural change in the workplace.
This October, during ADHD and Dyslexia Awareness Months, Greg Freeman, founder of fast-growing EdTech company Data Literacy Academy, and Iveta Pudilova, founder of National Neurodiversity Training, have joined forces to roll out a company-wide neurodiversity training programme, designed to embed lasting cultural and behavioural change into the foundations of a rapidly scaling business.
Running over three months, the programme will equip every Data Literacy Academy team member with the tools, language, and confidence to better understand and support neurodivergent colleagues, recognising that neurodiverse teams can be up to 30% more productive.
A recent Neurodiversity Audit revealed that 92% of staff at Data Literacy Academy see neurodiversity as essential at work but 72% rated their knowledge as only average or below. This showed both a need for greater confidence and a strong appetite to learn.
We’re enabling workplaces to boost both productivity and employee experience through structures that support every employee to show up fully as themselves and thrive. That’s what this training is about.
Iveta Pudilova, Founder of National Neurodiversity Training, said: 'The University of Birmingham connected us, and this partnership is part of the legacy in action. We’re enabling workplaces to boost both productivity and employee experience through structures that support every employee to show up fully as themselves and thrive. That’s what this training is about.'
Greg Freeman, Founder of Data Literacy Academy, added: 'We’re growing fast, but we want to grow responsibly. Partnering with National Neurodiversity Training allows us to embed structural change early. Neurodiversity is a competitive advantage - supporting our people means stronger performance, greater retention, and a healthier workplace in the long term.'
Both Iveta and Greg have continued to contribute to the Birmingham community since graduating, most recently through the University’s 125th anniversary celebrations. Iveta was invited to speak at multiple high-profile events including a San Francisco showcase alongside the Vice-Chancellor, while Greg has continued to support student mentorship initiatives through Data Literacy Academy.