Ballad Business: Selling Early Modern Theatre

New book by Professor Tiffany Stern.

Statue of Shakespeare

An enlightening study into the broadsheet ballad merchandise sold outside playhouses for plays by Shakespeare, Jonson, Marlowe, Kyd and more.

In this first-ever account of the broadsheet ballads sold outside playhouses, Tiffany Stern reveals how ballads were product-placed in the plays of Shakespeare and Jonson, after plays as jigs by Tarlton, Kemp and Armin, and merchandised as plot summaries for plays by Marlowe, Kyd, Shakespeare and others.

Book cover of Ballad Business