New report calls for urgent action to tackle youth employment: A ‘perfect storm’ in Birmingham

A major new report, by the City-Region Economic Development Institute (City-REDI) at the University of Birmingham, has set out practical steps to address the ‘perfect storm’ facing young people in Birmingham and the wider West Midlands labour market. It was commissioned by The Rigby Foundation and The Sir Peter Rigby Charitable Trust.

The report, Inspiring Futures: Improving employment outcomes for young people in Birmingham, was launched at a parliamentary reception last night (14 July) in Westminster, where Liam Byrne MP, Member of Parliament for Birmingham Hodge Hill and Solihull North, spoke to express support.

The report’s advisory panel included representatives from Birmingham City Council, West Midlands Combined Authority, local employers and education experts. The report highlights how economic disruption, technological change and declining access to work experience are combining to create a growing youth employment challenge, with so-called ‘starter jobs’ falling by nearly half (49%) over the past decade.

Whilst acknowledging laudable initiatives across Birmingham, the report also calls for a coordinated response, focused on improving access to meaningful work experience, equipping young people with artificial intelligence (AI) skills, strengthening employer engagement, and overhauling careers guidance.

Professor Anne Green, Co-Director of City-REDI at the University of Birmingham, said: “This report shows that while action is underway to tackle youth unemployment and economic inactivity in Birmingham, the system is still falling short. It remains too fragmented, and outcomes are not yet where they need to be.

“Real progress will require stronger collaboration between partners, building on what already works, and putting young people’s voices at the centre to create a system that truly delivers for the city’s young people.”

The report warns that structural changes in the labour market - accelerated by Brexit, the COVID-19 pandemic and global instability - have reduced entry-level opportunities, particularly in sectors where young people are most likely to begin their careers. Young people’s aspirations remain concentrated in a narrow set of traditional professions such as medicine, law and the creative industries, despite growing opportunities in digital, data and green sectors.

At the same time, rapid advances in AI are reshaping employer expectations, with demand rising for both technical skills and human capabilities such as communication, creativity and problem-solving. Despite this, access to work experience and high-quality careers guidance has declined, leaving many young people disconnected from local opportunities.

The cost of inaction is measurable. Conservative modelling of sectoral contraction and AI disruption projects an output loss of £3.1 billion and 27,600 jobs across age groups in the West Midlands by 2030. Nationally, youth disengagement is estimated to cost £125 billion a year, and the NEET rate is forecast to rise further without reform.

Steve Rigby, Chair of The Rigby Foundation and CEO of Rigby Group, said: “This report makes clear that we are not facing a failure of ambition among young people, but a failure of opportunity. The system designed to support them into work is not keeping pace with a labour market that is changing at an unprecedented pace. We need to do more to connect our region’s young people to the opportunities that already exist on their doorstep.”

Richard Parker, Mayor of the West Midlands, said: “Since the day I took office, I've made it a priority to break down barriers for young people and connect them to opportunity. We cannot afford to waste the potential of a generation.

“This report highlights a challenge that affects both individuals and the region: when young people succeed, businesses can access the talent they need and our economy will be stronger for it.

“We're investing £75 million in construction training and have supported more than 1,500 young people through my Youth Trailblazer programme. And we're backing key growth sectors like AI, MedTech and engineering, while working with employers to deliver my Youth Pledge to create 20,000 work experience and training opportunities.

“We’re making good progress, but there’s still a way to go. It’s only by working together and acting on these recommendations that we will unlock a better future for our young people, and the skills our businesses need.”

Cllr Julian Pritchard, Deputy Leader of Birmingham City Council, said: “Birmingham is home to so many talented, capable and ambitious young people however as this report highlights too many face barriers when entering the world of work. Against the backdrop of a rapidly changing labour market, we must continue to work alongside partners across the city and region to ensure that potential is never limited by a lack of opportunity.

“By improving access to work experience, strengthening careers guidance and creating clear pathways into employment, we can help our young people thrive, build rewarding careers and realise their full potential."

The report emphasises that the barriers facing young people are structural rather than individual - and stresses that solutions already exist but require better coordination.

Professor Nick Vaughan-Williams, Provost and Vice-Principal at the University of Birmingham, said: "Birmingham's future will be built on the talent of its people. As a founding member of the Birmingham Anchor Network and one of the region's major anchor institutions, the University of Birmingham is proud to commend this report and the rigorous research underpinning it.

“It reinforces what we see every day: that closing the gap between education and opportunity demands collaboration, not just aspiration. We are committed to equipping our students with the skills and agility the regional economy needs, and to playing our full part in making Birmingham a city where talent chooses to stay and grow."

With one of the youngest and most diverse populations in the UK outside London, and a growing economic base, the West Midlands is well positioned to act - when partners across public, private and academic sectors align their efforts.

The Rigby Foundation has pledged to work alongside the West Midlands Combined Authority and Birmingham City Council, including match funding to support implementation of the recommendations.