Trust management strategies in business communication
Dr Matteo Fuoli has been invited to give a plenary talk at this summer’s ABC (Association for Business Communication) Regional Conference for Europe, Africa, and Middle East.
It will take place at the Universidad de Alcalá, Spain, on the 11-13 July. The title of Dr Fuoli’s talk will be ‘Trust management strategies in business communication: discourse analytical and experimental perspectives’. It will be an opportunity for him to tell a wider audience about his current research into how companies’ public-facing corporate texts create, manage and restore trust amongst target audiences. During the talk, Dr Fuoli will also address the critical ethical issues concerning the potential for these texts to be used to manipulate and deceive, and the implications this has for companies’ decision-making. ABC is a global interdisciplinary organisation committed to advancing business communication research, education, and practice.