Unlocking the persuasive power of language
Matteo Fuoli’s research sheds new light on how linguistic choices shape trust, influence public perception, and public debates on pressing global challenges like climate change.
He has pioneered the linguistic study of ‘trust’. His research on this fundamental human phenomenon brings together linguistics and psychology to understand how linguistic choices influence our trust in others. Moreover, Fuoli’s research on corporate discourse on social and environmental issues reveal how carefully chosen words can alter public attitudes toward sustainability and social responsibility.
This line of research not only identifies potential pitfalls in corporate crisis communication but also offers businesses strategies for more transparent, ethical engagement with stakeholders. Whether it’s uncovering manipulative techniques in corporate storytelling or exploring the ethics of language use, Fuoli’s research illuminates how we can harness the power of communication to foster trust and inspire meaningful social change.