Donald Trump and the language of populism

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of the University of Birmingham

“There is, then, evidence that Trump’s language is highly distinctive, but that this distinctiveness aligns him with scenarios of casual conversation. Although his language, both in content and in style, is odd for a political leader, it is familiar to his audience. It is the true language of populism.”  


Donald Trump’s language strikes most commentators as unusual, to say the least, for the president of a major power. He has described the floods in Houston as ‘very devastating’ (rather than the more usual ‘absolutely devastating’ or ‘utterly devastating’). He said the wall he wants to build between the US and Mexico would be ‘beautiful’, a word he has also applied to Confederate statues, a letter written to him by James Clapper, factories to be built in the US by Apple, any babies in the news for whatever reason, and Brigitte Macron. He asserted that in Charlottesville there had been violence ‘on many sides’ (not, incidentally, ‘on both sides’ or ‘on all sides’). He threatened North Korea with ‘fire and fury’. In his speeches he tends to use strings of subordinate clauses that are not tied to a main clause, as in this contribution to a candidate debate with Hillary Clinton:

‘And when these people are gonna put billions and billions of dollars into companies and when they’re gonna bring two and a half trillion dollars back from overseas where they can’t bring the money back because politicians like Secretary Clinton won’t allow them to bring the money back because the taxes are so onerous and the bureaucratic red tape so what- is so bad- and so then what they’re doing is…’

It is tempting to agree with commentators, themselves professional writers, who are ‘simply appalled by Trump’s savage mauling of [English]’. To do so may, however, be to miss the point. All language use contributes to a persona – we continually reinvent ourselves as we write and speak – and Trump’s persona is, arguably, carefully crafted as the antithesis of the conventional politician. Consider his press conference comments on North Korea, such as:

“North Korea best not make any more threats to the United States. They will be met with fire and fury like the world has never seen.”

Among the noticeable features are the alliterative ‘fire and fury’, the absolutism of ‘the world has never seen’, and non-standard but common informal usages: ‘North Korea best not make’ instead of ‘North Korea had best not make’, or ‘like the world has never seen’. This is Trump at his most presidential, flaunting the USA’s superior fire power, but also at his most apolitical, choosing the language of the street fighter. 

In other words, Trump’s language appears to be designed to align him with non-politicians, to assert his identity as a ‘common man’. This alignment continues if we look at other aspects of his language style. All the evidence shows that Trump’s language is simple in its construction and sometimes non-standard. It prefers the outspoken opinion to the ‘politically wise’. This is the language of casual, unguarded talk, private language used in a public arena. 

Research by Leo Vrana and Gerold Schneider presented at a conference held at The University of Birmingham in July 2017 (‘Saying whatever it takes: creating and analysing corpora from US presidential debate transcripts’) confirms this. The research is based on a corpus or collection of US presidential debates from 2000 to 2016, thereby including presidents Bush, Clinton, Obama, and presidential candidates Clinton and Trump. Contrary to expectation, there is little difference on the measures used between presidents who have not been known for their erudition (such as Bush) and those who have been criticised for an over-intellectual approach (such as Obama). However, Trump is a notable outlier on most measures. Compared with the other speakers, Trump uses shorter words and a more restricted vocabulary, suggesting that his language will appear familiar to a larger proportion of people. By a number of measures his grammar is simple: his sentences are shorter and he uses fewer nouns compared with the number of verbs, and far fewer noun-noun combinations. Using a large number of nouns proportional to verbs is known to be a measure of complexity in language, as is combining ideas in noun-noun sequences. This can be demonstrated by comparing: ‘We will construct (verb) a wall (noun)’ (1 verb, 1 noun); ‘Construction (noun) of the wall (noun) will take (verb) time (noun)’ (1 verb, 3 nouns); and ‘Wall construction (noun-noun) is (verb) a complex process (noun)’ (1 verb, 1 noun, 1 noun-noun). There is a great deal of evidence that casual spoken English typically is more verb-heavy and formal written English is more noun-heavy. In the semi-formal context of presidential debate, therefore, Trump’s speech is less formal, more conversational, than that of any of the other speakers. His language is also low on what Vrana and Schneider call ‘surprisal’, that is, sequences of words that are unexpected because they are unlikely to have been met before. As with ‘fire and fury’, or ‘like the world has never seen’, Trump prefers the non-complex and the familiar.

There is, then, evidence that Trump’s language is highly distinctive, but that this distinctiveness aligns him with scenarios of casual conversation. Although his language, both in content and in style, is odd for a political leader, it is familiar to his audience. It is the true language of populism.

Have your say...

  • Balsam Mustafa
    1. At 12:34AM on 02 September 2017, Balsam Mustafa wrote

    Dear Susan,

    Thank you for writing this article. I've always thought the same but didn't have the courage to admit this amid the widespread different take on Trump's language. A question that strikes me, though, is given your argument, do you think the difficulties encountered by interpreters around the world were exaggerated? My first language is Arabic, and my major is Translation Studies, and I always thought that translating Trump's into Arabic shouldn't be a tough task contrary to what is generally perceived. I'm not sure about other languages but would be certainly interested in your thoughts on this.

    Kind regards,


  • Jim Henry
    2. At 8:34PM on 05 September 2017, Jim Henry wrote


    Thanks for your interesting article.

    The body language Mr Trump displays when he is rabble rousing reminds me of fascist dictators such as Hitler and Mussolini.

    Has anyone compared the language employed by these individuals?

  • Henry Dees
    3. At 2:34PM on 10 September 2017, Henry Dees wrote

    I'm embarrassed to have him as president.

    I'm more embarassed or ashamed that I live in country where the people allowed it occur. But our options were quite limited.

    That's all I can say.

    I didn't vote for him.

  • Dominic Hudson
    4. At 10:42AM on 12 September 2017, Dominic Hudson wrote

    Hi Susan,

    Great article.

    Has anyone looked at teleprompters or the speeches that are actually written for him?

    I.e. is he filtering / rearranging the sentences given to him consciously, unconsciously (adapting to his normal way of speaking) or is this a tactical move by politicians / speech writers?

    I think it would be interesting to look at the transcripts from different news outlets in the states and how the language is becoming more 'distinctive' as you have termed it. I have no evidence to this this hypothesis, but it is not inconceivable that the two are not connected in the same way. If you data mine to see the patterns in language that resonates with your target audience, you can then adapt for added impact.

    Trump has been making public speeches for years, I think it would be interesting to see whether the complexity of his sentences have changed. Could this be time-lined against his favourite news channel (social impact)? Is there a change point at the start of his election bid (political impact)? Can the gradient of change be time-lined (both)?

    Best Regards,


  • s.eslamee
    5. At 8:05AM on 16 April 2018, s.eslamee wrote

    Hi Susan.Your article is interesting to me for politicians looking for the language of politics. This is the language of all populists ... For me, who live in Iran, this language is unknown to me. This language is all populist. As Carl Popper says: big words in small words. Great slogans instead of measured slogans. In one sentence: the pleasure of the masses instead of reducing their suffering ... with respect.DR.s.eslamee(Associate professor of political science(

  • Katie Shevlin
    6. At 6:38PM on 05 August 2020, Katie Shevlin wrote

    If you watch old footage of Trump, you will see that he doesn't talk the way he does now. Its all carefully crafted I think. He actually sounded quite intelligent at one point, believe it or not!

  • Julie
    7. At 12:05PM on 31 October 2020, Julie wrote

    Thank you for this amazing article ! I'm French and I study English in university, this article is really helpful as I must study political speech.

  • John
    8. At 2:18PM on 23 June 2021, John wrote

    This is Trump at his most presidential, flaunting the USA’s superior fire power, but also at his most apolitical, choosing the language of the street fighter.


  • Klais Surik
    9. At 3:03AM on 20 August 2021, Klais Surik wrote

    I remember doing a Power Point presentation on this and it was extremely hard to find. PowerPoint is simple to use yet really effective in my opinion. I include it throughout all of my speeches. I can find in professional powerpoint designers is what I use when I need to examine or improve the quality of my presentation. This enables me to fulfill all of the objectives that I had hoped to achieve through the presentation.

  • سئو به انگلیسی چی میشه
    10. At 12:48PM on 03 November 2021, wrote

    سئو به انگلیسی چی میشه

    11. At 2:57AM on 07 December 2021, wrote

    Political leadership

    12. At 2:57AM on 07 December 2021, wrote

    Distinction is good

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