Our Associates: Diana Gregory-Smith

Diana Gregory-Smith is Professor of Marketing & Sustainability at Newcastle University, having previously worked as Senior Lecturer in Marketing at the University of Birmingham. Diana is an interdisciplinary researcher whose agenda crosses over several areas including: ethical, responsible and sustainable marketing and consumption; corporate social responsibility and employee pro-environmental behaviour in the workplace.

Diana sits on the Editorial Board of the British Journal of Management and is an Associate Editor for the Journal of Marketing Management; Business and Society Review; and Frontiers in Sustainability.

Diana’s engagement and impact activities to date include collaborations with both for-profit and non-profit organisations concerned with ethics and sustainability issues such as: Procter & Gamble, Northumbrian Water Group, Northern Gas Network, Do Gooder and Global Action Plan, amongst others. Her research has been supported by a series of funders such as: OFWAT; UKRI-OFGEM; UK Government-North of Tyne Combined Authority; ESRC; Procter & Gamble (USA and UK); European Regional Development Fund -Arrow; EPSRC (IAA); and the British Psychological Society.

Find out more about Diana