Department of Marketing

The Department of Marketing at Birmingham Business School delivers internationally excellent research and teaching. Our world renowned research active staff are contributing to the wider field of Marketing and beyond through publications in top ranked journals, organising key events and conferences worldwide, obtaining funding from national and international research councils and grant schemes, and many holding positions on editorial boards of internationally recognised journals. Our teaching impacts at Undergraduate, MSc, MBA and PhD levels. 

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Driven by a vibrant mix of young and established researchers, the research within the department is driven by real questions that face business and society.

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Discover the range of exciting Undergraduate, Masters and PhD programmes that faculty from the Department of Marketing help to support.

Latest news

Posted 13 December 2018

Has consumerism stolen Christmas?

For retailers it's the most profitable time of the year, but in amongst the Christmas adverts and the rush to buy gifts, has the true meaning gotten lost? Isabelle Szmigin and Caroline Moraes discuss the topic for our new episode of Unfiltered.

Posted 28 September 2018

#MeToo and the male fantasy fashion robot

Professor John Bryson, Professor of Enterprise and Economic Geography: "On the one hand, digital supermodels would remove the physical and emotional exploitation experienced by many models. On the other hand, employment opportunities for those wanting to enter fashion modelling would be destroyed."

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