Driven by a vibrant mix of young and established researchers, the research within the department is driven by real questions that face business and society.
Discover the range of exciting Undergraduate, Masters and PhD programmes that faculty from the Department of Marketing help to support.
From blowfish to biscuits, global marketers’ techniques are revealed 06 September 2022 Experts have created a new way of classifying how foods are marketed globally - organising brands and cuisines into categories such as ‘scary and strange’.
How memetic cults are changing politics and beyond 05 January 2022 By Dr Alessandro Gerosa, Department of Marketing.
University of Birmingham Launches Marketing and Communications Community 09 December 2021 The University of Birmingham Launches its Marcomms Community at The Exchange
A Christmas to remember: how Christmas 2021 will be like no other 17 November 2021 By Dr. Sarah Montano, Senior Lecturer in Marketing, Birmingham Business School
In a world of fast fashion, is sustainable retail possible or even desirable? 01 November 2021 By Dr Sarah Montano and Dr Inci Toral, Department of Marketing.
Zero waste: the future of the weekly shop? 27 September 2021 By Dr Sarah Montano and Dr Inci Toral, Department of Marketing.
The 'poetry' of Dementia helps us better understand consumer behaviour 10 August 2021 The philosophy of poetry, or 'poetizing', allows us to challenge traditional ways of understanding how consumers think and behave during life transformations, a new study reveals.
Workers' attitudinal changes and the pandemic 06 May 2021 By Dr Eric Shiu, Lecturer in Marketing and Innovation Management
Does it really matter if you don't drink alcohol at Christmas? 14 December 2020 By Professor Isabelle Szmigin, Department of Marketing.
All I want for Christmas is… a little less food? 11 December 2020 By Dr Emma Surman, Department of Marketing.
Retail in a Post COVID World: Reflections and Future Directions 04 November 2020 By Dr Sarah Montano, Department of Marketing.