Department of Marketing

The Department of Marketing at Birmingham Business School delivers internationally excellent research and teaching. Our world renowned research active staff are contributing to the wider field of Marketing and beyond through publications in top ranked journals, organising key events and conferences worldwide, obtaining funding from national and international research councils and grant schemes, and many holding positions on editorial boards of internationally recognised journals. Our teaching impacts at Undergraduate, MSc, MBA and PhD levels. 

Latest news

Posted 01 February 2018

How IKEA assembled a global reputation

Professor of Marketing Isabelle Szmigin examines the secret behind the success of IKEA following the death of founder Ingvar Kamprad.

Posted 29 November 2017

Experience Arts Internship Scheme

Over 10 leading West Midlands arts organisations are looking for part-time interns. Successful candidates will receive a £500 bursary and gain invaluable experience in the arts sector

Posted 17 November 2017

'Tis the season to spend on advertising

Professor of Marketing Isabelle Szmigin in the Business School blog: What is it about Christmas adverts that makes them so newsworthy?

Department of Marketing on Twitter

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