Department of Marketing

The Department of Marketing at Birmingham Business School delivers internationally excellent research and teaching. Our world renowned research active staff are contributing to the wider field of Marketing and beyond through publications in top ranked journals, organising key events and conferences worldwide, obtaining funding from national and international research councils and grant schemes, and many holding positions on editorial boards of internationally recognised journals. Our teaching impacts at Undergraduate, MSc, MBA and PhD levels.

Our Research

Driven by a vibrant mix of young and established researchers, the research within the department is driven by real questions that face business and society.

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Discover the range of exciting Undergraduate, Masters and PhD programmes that faculty from the Department of Marketing help to support.

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Many families must 'dance' their way to COVID-19 survival - study

Posted on 26 June 2020

Marketing managers and academics have been studying how families plan ahead and make decisions about family care and family consumption for a long time - but what happens when planning ahead is not possible?