Department of Marketing

The Department of Marketing at Birmingham Business School delivers internationally excellent research and teaching. Our world renowned research active staff are contributing to the wider field of Marketing and beyond through publications in top ranked journals, organising key events and conferences worldwide, obtaining funding from national and international research councils and grant schemes, and many holding positions on editorial boards of internationally recognised journals. Our teaching impacts at Undergraduate, MSc, MBA and PhD levels. 


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Discover the range of exciting Undergraduate, Masters and PhD programmes that faculty from the Department of Marketing help to support.

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Driven by a vibrant mix of young and established researchers, the research within the department is driven by real questions that face business and society.



Latest news

Posted 29 May 2018

World No Tobacco Day and why it still matters

Senior Lecturer in Marketing Dr Caroline Moraes writes: "I hope to see a future where we have all stopped smoking, making World No Tobacco Day and threat-based social marketing become redundant."

Posted 25 May 2018

Is M&S stuck in the middle?

Professor of Marketing Isabelle Szmigin writes: "Marks and Spencer has been in decline for many years. The problem is that it has never really bitten the bullet of change."

Posted 22 May 2018

Be in the know about GDPR and data protection

Senior Lecturer in Marketing Dr David Houghton writes: "Not everybody will care nor want to think about it, but being able to make an informed choice is always better than making the presumption."

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