Professor Scott McCabe
Professor of Marketing
Professor McCabe's main research interests are in the effects of supported holiday opportunities for bottom of the pyramid consumers.
- Email: s.mccabe@bham.ac.uk
Department of Marketing Staff
Dr Raphaël Akamavi
Associate Professor in Marketing
Dr Akamavi is an experienced academic whose research activities focus on innovation, encompassing different innovative perspectives.
Dr Gaye Bebek
Assistant Professor in Marketing
Dr Gaye Bebek researches consumer behaviour, identity, and digital inclusion.
Dr Marvyn Boatswain
Assistant Professor of Marketing
Dr Marvyn Boatswain's research expertise includes brand positioning, regulatory focus and mode, place branding, and the effects of context on consumer percep...
Dr Achilleas Boukis
Associate Professor in Marketing
Dr Boukis's interests include branding, technology, and employee–customer interactions in service industries such as hospitality and the sharing economy.
Dr Isabella Ciampa
Assistant Professor in Marketing
Dr Ciampa's research focuses on creativity and digital platforms, and their impact on consumers and the marketplace.
Dr Robert Cluley
Associate Professor
Dr Robert Cluley is a leading scholar on the organization of marketing and the role of technology in marketing practice.
Dr Senika Dewnarain
Assistant Professor in Marketing
Dr Senika Dewnarain is an Assistant Professor in Marketing at the University of Birmingham, Dubai
Mark Foster
Senior Teaching Fellow
Mark Foster specialises in public relations, corporate and social media communications, and multimedia production.
Professor Christina Goulding
Professor of Marketing
Christina Goulding's research focusses on the consumer culture, qualitative methods, and the impact of identity and experience on consumption.
Dr Chelsea Harfield
Lecturer in Marketing
Dr Harfield's main research interests surround issues related to consumer behaviour in tourism and service settings.
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