Recent publications
Article
Boukis, A, Koritos, C, Papastathopoulos, A & Buhalis, D 2023, 'Customer incivility as an identity threat for frontline employees: The mitigating role of organizational rewards', Annals of Tourism Research, vol. 100, 103555. https://doi.org/10.1016/j.annals.2023.103555
Boukis, A 2023, 'Storytelling in Initial Coin Offerings: Attracting investment or gaining referrals?', Journal of Business Research, vol. 160, 113796. https://doi.org/10.1016/j.jbusres.2023.113796
Boukis, A 2022, 'Exploring the sources of consumer-based brand equity in the cryptocurrency market', Review of Marketing Science, vol. 20, no. 1, pp. 233-255. https://doi.org/10.1515/roms-2022-0025
Tsiotsou, RH & Boukis, A 2022, 'In-home service consumption: a systematic review, integrative framework and future research agenda', Journal of Business Research, vol. 145, pp. 49-64. https://doi.org/10.1016/j.jbusres.2022.02.050
Qiu, J, Boukis, A & Storey, C 2022, 'Internal marketing: a systematic review', Journal of Marketing Theory and Practice, vol. 30, no. 1, pp. 53-67. https://doi.org/10.1080/10696679.2021.1886588
Sibai, O, Mimoun, L & Boukis, A 2021, 'Authenticating brand activism: negotiating the boundaries of free speech to make a change', Psychology and Marketing, vol. 38, no. 10, pp. 1651-1669. https://doi.org/10.1002/mar.21477
Christodoulides, G, Athwal, N, Boukis, A & Semaan, R 2021, 'New forms of luxury consumption in the sharing economy', Journal of Business Research, vol. 137, pp. 89-99. https://doi.org/10.1016/j.jbusres.2021.08.022
Boukis, A, Punjaisri, K, Balmer, JMT, Kaminakis, K & Papastathopoulos, A 2021, 'Unveiling front-line employees’ brand construal types during corporate brand promise delivery: a multi-study analysis', Journal of Business Research, vol. 131, pp. 673-685. https://doi.org/10.1016/j.jbusres.2020.12.068
Boukis, A & Kabadayi, S 2020, 'A classification of resources for employee-based value creation and a future research agenda', European Management Journal, vol. 38, no. 6, pp. 863-873. https://doi.org/10.1016/j.emj.2020.05.001
Boukis, A, Koritos, C, Daunt, KL & Papastathopoulos, A 2020, 'Effects of customer incivility on frontline employees and the moderating role of supervisor leadership style', Tourism Management, vol. 77, 103997. https://doi.org/10.1016/j.tourman.2019.103997
Boukis, A 2020, 'Exploring the implications of blockchain technology for brand–consumer relationships: a future research agenda', Journal of Product and Brand Management, vol. 29, no. 3, pp. 307-320. https://doi.org/10.1108/JPBM-03-2018-1780
Boukis, A 2020, 'Exploring the implications of blockchain technology for brand–consumer relationships: a future research agenda', Journal of Product and Brand Management. https://doi.org/10.1108/JPBM-03-2018-1780
Gounaris, S, Chryssochoidis, G & Boukis, A 2020, 'Internal market orientation adoption and new service development (NSD): gearing up the internal performance of NSD teams', European Journal of Marketing, vol. 54, no. 7, pp. 1641-1674. https://doi.org/10.1108/EJM-02-2018-0148
Gounaris, S, Chryssochoidis, G & Boukis, A 2020, 'Internal market orientation adoption and new service development (NSD): gearing up the internal performance of NSD teams', European Journal of Marketing. https://doi.org/10.1108/EJM-02-2018-0148
Chapter
Boukis, A, Koritos, C, Daunt, K & Papastathopoulos, A 2020, How can Supervisors Help Frontline Employees Deal with Customer Mistreatment? An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 645-646. https://doi.org/10.1007/978-3-030-39165-2_260
View all publications in research portal