Dr Julie Whiteman

Dr Julie Whiteman

Department of Marketing
Lecturer in Marketing
Programme Director BSc Business Management with Marketing

Contact details

Room G43, University House
Birmingham Business School
University of Birmingham
B15 2TY

Julie Whiteman is a lecturer and researcher at University of Birmingham Business School. She is an Senior Fellow of the Higher Education Academy and a member of the Work Inclusivity Research Centre.

Her marketing research interests include representation, consumption and social practice and her pedagogic research addresses creating an inclusive learning environment.


  • PhD Sociology, University of Birmingham
  • Post Graduate Certificate in Advanced Research Methods, University of Birmingham
  • Senior Fellow, Higher Education Academy
  • PGCE Post Compulsory Education, Birmingham City University
  • BA (Hons) Communication and Audio-Visual Studies with Politics, London Guildhall University


Julie Whiteman is an experienced marketer whose professional experience spans private, public and third sectors. Julie worked for several years in marketing before teaching professional marketing qualifications (Chartered Institute of Marketing and Institute of Sales and Marketing Management) and undertaking her PhD at University of Birmingham.

Julie has presented at national and international academic conferences and was a recipient of the Emerging Scholar Award at the Third International Conference on Communication and Media Studies at University of California, Berkeley.

Julie has extensive experience of research within the Birmingham Business School, is part of the Work Inclusivity Research Centre and has collaborated with the Equal Parenting Project.

Marketing research interests:

  • Mediated representations of gender, sexuality, ethnicity and class
  • Practices of consumption
  • Intersectional theory and research methods

Pedagogic research interests:

  • Creating an inclusive learning environment


Julie is the Programme Director for BSc Business Management with Marketing, Business Management with Marketing and a Year in Industry, and Business Management with Marketing with Foundation Year.

2023 – 2024

  • BSc Marketing Communications
  • MSc Foundations of Digital Marketing


  • BSc Marketing Communications
  • MSc Foundations of Digital Marketing

2021 – 2022

  • BSc Marketing Communications
  • BSc PR and Reputation Management
  • MSc Marketing Communications
  • MSc Strategic Brand Management

Postgraduate supervision

Chalisa Chintrakarn, PhD: The Motivations of Young Thai Women for Undergoing Cosmetic Surgery 

Iris Hong-Bich Truong, PhD: Consumer agency in an AI-dominant marketplace - an exploration from the affordance lens



Feminism; representation; consumption; age; gender; sexuality.