Recent publications
Article
Boukis, A 2024, 'Effect of tokenized rewards on loyalty programs', Annals of Tourism Research.
Boukis, A, Christodoulides, G, Semaan, R & Stathopoulou , A 2024, 'What drives consumers towards shared luxury services? A comparison of sequential versus simultaneous sharing', Journal of Business Research, vol. 177, 114634. https://doi.org/10.1016/j.jbusres.2024.114634
Boukis, A, Harris, L & Koritos, CD 2024, '“Give me an upgrade or I will give you a bad review!” Investigating customer threats in the hospitality industry', Tourism Management, vol. 104, 104927. https://doi.org/10.1016/j.tourman.2024.104927
Semaan, R, Boukis, A, Christodoulides, G & Papastathopoulos, A 2023, 'A typology of consumers sharing luxury services', Journal of Strategic Marketing. https://doi.org/10.1080/0965254X.2023.2262472
Boukis, A, Koritos, C, Papastathopoulos, A & Buhalis, D 2023, 'Customer incivility as an identity threat for frontline employees: The mitigating role of organizational rewards', Annals of Tourism Research, vol. 100, 103555. https://doi.org/10.1016/j.annals.2023.103555
Boukis, A 2023, 'Storytelling in Initial Coin Offerings: Attracting investment or gaining referrals?', Journal of Business Research, vol. 160, 113796. https://doi.org/10.1016/j.jbusres.2023.113796
Boukis, A 2022, 'Exploring the sources of consumer-based brand equity in the cryptocurrency market', Review of Marketing Science, vol. 20, no. 1, pp. 233-255. https://doi.org/10.1515/roms-2022-0025
Tsiotsou, RH & Boukis, A 2022, 'In-home service consumption: a systematic review, integrative framework and future research agenda', Journal of Business Research, vol. 145, pp. 49-64. https://doi.org/10.1016/j.jbusres.2022.02.050
Qiu, J, Boukis, A & Storey, C 2022, 'Internal marketing: a systematic review', Journal of Marketing Theory and Practice, vol. 30, no. 1, pp. 53-67. https://doi.org/10.1080/10696679.2021.1886588
Sibai, O, Mimoun, L & Boukis, A 2021, 'Authenticating brand activism: negotiating the boundaries of free speech to make a change', Psychology and Marketing, vol. 38, no. 10, pp. 1651-1669. https://doi.org/10.1002/mar.21477
Christodoulides, G, Athwal, N, Boukis, A & Semaan, R 2021, 'New forms of luxury consumption in the sharing economy', Journal of Business Research, vol. 137, pp. 89-99. https://doi.org/10.1016/j.jbusres.2021.08.022
Boukis, A, Punjaisri, K, Balmer, JMT, Kaminakis, K & Papastathopoulos, A 2021, 'Unveiling front-line employees’ brand construal types during corporate brand promise delivery: a multi-study analysis', Journal of Business Research, vol. 131, pp. 673-685. https://doi.org/10.1016/j.jbusres.2020.12.068
Boukis, A & Kabadayi, S 2020, 'A classification of resources for employee-based value creation and a future research agenda', European Management Journal, vol. 38, no. 6, pp. 863-873. https://doi.org/10.1016/j.emj.2020.05.001
Boukis, A, Koritos, C, Daunt, KL & Papastathopoulos, A 2020, 'Effects of customer incivility on frontline employees and the moderating role of supervisor leadership style', Tourism Management, vol. 77, 103997. https://doi.org/10.1016/j.tourman.2019.103997
Boukis, A 2020, 'Exploring the implications of blockchain technology for brand–consumer relationships: a future research agenda', Journal of Product and Brand Management, vol. 29, no. 3, pp. 307-320. https://doi.org/10.1108/JPBM-03-2018-1780
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