Why did the U.S. crack down on fruit e-cigarette flavours, but not menthol?

Dr Simon Cotton, honorary senior lecturer in Chemistry at the University of Birmingham, commented on the Trump administration's decision to crackdown on e-cigarette flavours popular with children, such as fruit and mint.

Speaking to Newsweek, Dr Cotton questioned whether menthol is safer in terms of smoking cessation, pointing to research suggesting menthol flavors may contribute to addiction to nicotine, and therefore to smoking or vaping.

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Newsweek - Why did the U.S. crack down on fruit e-cigarette flavors, but not menthol?